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- Product Development: A Structured Approach to Design and Manufacture por Anil Mital (1 vezes)
- Building High-Tech Product Companies: The Maelstrom Effect por James E. Bowen (1 vezes)
- New Product Development: Successful Innovation in the Marketplace por Michael Z. Brooke (1 vezes)
- Managing and Marketing Radical Innovations: Marketing New Technology (Routledge Studies in Innovation, Organization and Technology) por Birgitta Sandberg (1 vezes)
- Aesthetics in Marketing por Rajat K Baisya (1 vezes)
- Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age por Emanuela Prandelli (1 vezes)
- It's Not About the Technology: Developing the Craft of Thinking for a High Technology Corporation por Raj Karamchedu (1 vezes)
- Conjoint Measurement: Methods and Applications por Anders Gustafsson (1 vezes)
- Strategic New Product Development in the Global Economy por Toyohiro Kono (1 vezes)
- Product Innovation: Leading Change through Integrated Product Development por David L. Rainey (1 vezes)
- Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy por Judy Estrin (1 vezes)
- Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business School Press) por Scott D. Anthony (1 vezes)
- Grabbing Lightning: Building a Capability for Breakthrough Innovation por G. Colarelli O'Connor (1 vezes)
- Marketing for Engineers, Scientists and Technologists por Tony Curtis (1 vezes)
- Project Management in New Product Development por Bruce Barkley (1 vezes)
- Usability Success Stories: How Organizations Improve by Making Easier-to-use Software And Web Sites por Paul Sherman (1 vezes)
- Handbook of New Product Development Management por Christoph Loch (1 vezes)
- The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications por Marc H. Meyer (1 vezes)
- FAST Creativity & Innovation: Rapidly Improving Processes, Product Development and Solving Complex Problems por Charles W. Bytheway (1 vezes)
- A Master Class in Brand Planning: The Timeless Works of Stephen King por Stephen King (1 vezes)
- Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development por Calvin L. Hodock (1 vezes)
- Something Really New: Three Simple Steps to Creating Truly Innovative Products por Denis J. Hauptly (1 vezes)
- Flexible Product Development: Building Agility for Changing Markets por Preston G. Smith (1 vezes)
- New Product Forecasting: An Applied Approach por Kenneth B. Kahn (1 vezes)
- User-Centered Design Stories: Real-World UCD Case Studies por Carol Righi (1 vezes)
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