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Loading... Wikinomics: How Mass Collaboration Changes Everythingpor Don Tapscott
3 main themes: 1: the new generation (Net Genners) expect different things. 2: the economy: collaboration, openness, customer wants. and 3: the technology: open-source, peer-to-peer, mass-collaboration tools, band-width, iPhones ... bring the 3 together and you have a host of new opportunities. ( )Wikinomics left me very disappointed. The authors maintained this breathless enthusiasm for the brave new future the wired elite among us are about to lead us into. I wholly agree with the general thesis that new methods of collaboration and open source goods and property will become a dominant force in the marketplace and there were some interesting examples described however in the end I found the ideas repetitive and mildly annoying. If however you want to see how large corporations can use open source software in ways that benefit everyone, read the first few chapters. I got a bit bored toward the end. Management Information Systems course book was a pleasure to read. Questo e' un libro progettato a tavolino per riempire una potenziale nicchia individuata con un'analisi del mercato delle pubblicazioni business. Gli autori non sono partiti da un'idea per arrivare al libro, hanno fatto il percorso a ritroso: individuata la possibilita' di vendere un libro su questo argomento si sono "fatti venire delle idee". Esattamente il modo con cui operano i consulenti. Essendo gli autori persone intelligenti le idee non sono in assoluto balorde, ma puzzano terribilmente di artificiale e spesso sono affiancate e correlate in modo scorretto e superficiale. Sono presenti anche alcuni strafalcioni e il libro ingnora completamente alcuni temi a mio parere estremamente importanti. Considerato il livello medio dei libri di business (basso), questo volume non e' poi niente male. Ma valutato in assoluto, considero la lettura una perdita di tempo. Interesting if tediously upbeat and attempting-to-be-hip-by-coining-awful-words look at the mass collaboration, mostly via the Net. "En apenas unos pocos años, la colaboración tradicional (en una sala de reuniones, a través de una teleconferencia o, incluso, en un centro de convenciones) ha sido desbancada por nuevas colaboraciones de proporciones gigantescas. En este mismo momento, miles y hasta millones de equipos de personas están creando nuevas enciclopedias, aviones comerciales, sistemaas operativos, fondos de inversión y otros muchos artículos. Aunque algunos directivostemen el crecimiento fabulos de esas ingentes comunidades en línea, Wikinomics demuestra lo infundados que están tales miedos. Las empresas inteligentes son capaces de aprovechar esa capacidad y ese genio colectivos para espolear la innovación, el crecimiento y el éxito. Wikinomics- una brillante guía que nos adentra en uno de los cambios más importantes de uestro tiempo- cuestiona nuestras suposiciones más arraigadas sobre el mundo empresarial." (edit. promo.) Al final no me he podido acabar el libro, pero ha pasado tanto tiempo en la mesilla de al lado de la cama que se ha merecido entrar en la balda de LT. Y no es que esté mal, pero al final me ha parecido que trata el tema de la colaboración y producción entre iguales de una forma tan optimista que casi me parecía que estaba leyendo algo del tipo de los mundos de yupi. Me viene a la memoria el discurso de Daniel Pimienta en el que hablaba de la "brecha paradigmática". Sí vale, la web colaborativa está muy bien y lo de dejar participar a todo blas está también muy bien, pero a la hora de la verdad, a quién corresponde tomar decisiones? se acepta compartir la autoridad? Mucho me temo que todo este invento de wikinomics no sea más que otra vuelta de tuerca para mantener a los esclavos felices haciéndoles creer como que pueden llegar a tener alguna rienda en la producción. El detalle: un vistazo al capítulo que trata sobre el software libre, en el que los autores se atreven a enmendarle la plana (nunca mejor dicho, pues su libro trataba sobre las fuerzas que "aplanaban" el mundo para reducir las distancias entre todos sus puntos) al nobelizado Friedman (la verdad es que no me acuerdo mucho del libro pero en su momento tampoco me pareció tan la hostia) Full of useless, meaningless symbolic language like "harness the harvest". Time after time, the reader is told that "smart companies will be able to tap into" this and that opportunity. So if you don't succeed, apparently you're not a smart company. It's the emperor's new clothes all over. These authors are naked. Look at the expanded version of this web 2.0 faviorite. Finalmente il libro che tutti aspettavamo! Le titre dit tout, appliquer les concepts et fonctionnalités d'un Wiki à l'économie de marché. On présente des exemples de collaboration et d'utilisation des wikis pour faire le lien avec des entreprises qui modifient leurs façons de faire. Cependant, une partie du livre semble considérer la sous-traitance comme une forme de Wikinomie... je pense pas que ça soit le cas. Un des meilleurs exemples de collaboration exprimés, c'est celui du Geek Squad (service de dépannage informatique à la maison offert par Best Buy et Future shop), où les "agents" du Geek Squad apprennent à se connaître entre eux, s'échangent des informations et testent les habiletés des autres agents dans des environnements non-traditionnel comme les jeux vidéos en ligne! Bonne lecture pour ceux qui se cherchent un texte qui vulgarise les notions de collaboration, échange, participation et partage à l'ère du numérique. I've read both the expanded and the original editions, and, like Star Wars, the added material isn't worth the extra running...err, reading...time. But the basic book is of interest, and the need for an enterprise to find a balance between proprietary and the commons is vital. Slighly more on my blog: http://readthisblog.net/2008/08/01/wi... Terrible so far. A snoozer, the first 30 pages have all said the same thing. Didn't make it past chapter one. Reasonably interesting ideas, yet I couldn't keep interest in the book--a bit of a struggle to finish, in spite of the many underlines I made. Je n'en suis qu'au début, mais il semble très très bien ce livre ... I loved wikinomics! (Rebecca) Wikinomics spiega alcuni dei più profondi cambiamenti del nostro tempo, in cui milioni di persone interconnesse tramite e-mail, blog, network, community e chat usano Internet come la prima piattaforma globale di scambio. La rapida e universale diffusione di Wikipedia, l’enciclopedia online a cui tutti possono accedere e collaborare liberamente (60 milioni gli accessi giornalieri alle varie edizioni), diventa la metafora di un nuovo modo di concepire l’economia e il business. È il mondo della collaborazione, della comunità, dell’auto-organizzazione che si trasformano in forza economica collettiva di dimensioni rilevanti. Il luogo in cui consumatori, lavoratori, fornitori, business partner e anche concorrenti sfruttano la tecnologia per innovare insieme. A good "brain-jogger" to help you think more creatively about business, but feel free to skim rather than read deep, as it's very repetitive and talky instead of precise (a bane of most wikis). Intressant bok (fast lite väl lång) om hur alla, privatpersoner som företag, måste anpassa sig till en ekonomi och en kultur påverkad av "open source" och webb 2.0. Om att man måste hitta nya strategier och nya affärsmöjligheter i en värld, där alla bidrar och deltar på lika villkor, där gränserna mellan producenter och konsumenter, mellan proffs och amatörer mer och mer håller på att suddas ut. It got a bit long-winded at the end but had lots of great examples. Dude, Where's your data? It's on my ID Server. Where's your data, dude? Reading it now- really good in parts a bit repetitive in others at the moment This is a great book. Everyone knows what Wikipedia, Flickr, YouTube and MySpace are; the authors explain how and why they work, and why they matter to business. They identify four critical components to mass collaboration: openness, peering, sharing, and acting globally. I thought the "acting globally" was interesting. They repeated stated that acting globally is not the same as multinational. Having "branches" in different countries isn't enough. Companies need to integrate the capabilities inside and outside their walls to bring products to market. And they need to do it while respecting community and cultural norms. I guess the one itch I have with the authors is the idea of "value creation." I put it the buzzword bingo category: everybody uses the phrase but nobody knows what it means. I don't think they did a good job defining it, either. And this is a vital economic concept as we move into the next century. If much of the IP is truly shared and if the barriers to entry are truly dropping in many areas, how does a company make money? Never mind the "returning value to investors," how do they make money to make payroll and keep the lights on? And how does the employee in a company deal with the fact that, for every talented individual I employ, there are 200 who are as good or better on the Internet? But how can you not like a book that says, "As it leverages its ecosystem to gobble up more surface area on the Web, [Amazon] is poised to become the dominant retail force on the planet, period. If we were running Wal-Mart, we would be very scared indeed." As an economic model, the idea of "mass collaboration" seems half-baked. That aside, the book is well written and documented, and is engaging reading. This is a book about how the new trends on the Internet and the web 2.0 services are going to change the ways you do business. It stresses tha people and companies must adapt to this or they will be left behind. It's about the open source-movement and the wiki-movement and how they are changing the way business is done. |
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