A bold vision about the ways companies will adapt and be reborn in a revolutionary world where business models implode and the search is on for what will work. The fate of newspapers and the music industry is a harbinger of what awaits every company: an aging business model in its death throes as people wake up to the grim fact that their products and the way they deliver them are out of sync not only with what customers want but how they want it. But commentator Michael Malone is back to make sense of this future: Survival will require companies to be "protean"--nimble shape-shifters able to change direction and identity in response to a rapidly evolving international marketplace. They must, in other words, act like perpetual entrepreneurial start-ups.--From publisher description.