David Airey

I actually requested this book from NetGalley to try to get a better handle on what my wife's career actually entails. Curently, she's a Visual Information Specialist for a large Federal government agency, and has been working on the national branding campaign for them for the past two years. (Previously in her career, she worked in advertising and was responsible for the branding of many corporations).
I began to read the book, and was surprised at how easily understandable it was. The author follows several case studies in branding. He explains what the process is, from the beginning to the end. I really enjoyed the book, and came away with a deeper understanding of what my spouse does.
BUT...my experiences paled in comparison to her's, when she got her hands on the book. She devoured it, staying up late for several nights reading it. In the morning, I found a notebook that she wrote pages and pages of notes and ideas on. It actually reinvigorated her on her latest project.
So, I guess if someone with 25+ years of experience can get excited about the book, that must be a great testimonial to it!… (mais)