Alan R. Andreasen
Autor(a) de Strategic marketing for nonprofit organizations
About the Author
Alan R. Andreasen is professor of marketing at the McDonough School of Business at Georgetown University
Obras por Alan R. Andreasen
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (1995) 12 exemplares
Marketing Research That Wont Break the Bank: A Practical Guide to Getting the Information You Need (Jossey-Bass… (2002) 7 exemplares
STRATEGIC MARKETING NON PROFIT ORGANIZATION 1 exemplar
Etiquetado
Conhecimento Comum
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Membros
Críticas
The book is good as far as nonprofit marketing is similar to business marketing, on which the authors have mainly written. It does not do the utmost to explore what may be unique to nonprofits. But it is better than no book and no idea.
Estatísticas
- Obras
- 11
- Membros
- 157
- Popularidade
- #133,743
- Avaliação
- 3.2
- Críticas
- 2
- ISBN
- 30
- Línguas
- 1
limited resources with which to combat them. Marketing Social Change offers a
revolutionary approach to solving a range of social problems by applying
marketing techniques and concepts to change behavior.