Leonard L. Berry

Autor(a) de Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success

9+ Works 298 Membros 3 Críticas 1 Favorited

About the Author

Leonard L. Berry holds the JCPenney Chair of Retailing Studies, and is Professor of Marketing and Director of the Center for Retailing Studies, at Texas AandM University. A former national president of the American Marketing Association, he is author of On Great Service and coauthor of Marketing mostrar mais Services and Delivering Quality Service, published by The Free Press. Dr. Berry received the 1996 Career Contributions to Services Marketing Award from the American Marketing Association. mostrar menos

Obras por Leonard L. Berry

Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations (2008) 108 exemplares

On Great Service: A Framework for Action (1995) 37 exemplares

Marketing Services: Competing Through Quality (1991) 21 exemplares

Service Quality: A Profit Strategy for Financial Institutions (1988) 3 exemplares

Bankers Who Sell: Improving Selling Effectiveness in Banking (1985) 2 exemplares

Marketing Financial Services: A Strategic Vision (1985) 2 exemplares

The Old Pillars of New Retailing 1 exemplar

Serviços de marketing: competido através da qualidade 1 exemplar

Work Explorer

Associated Works

Harvard Business Review on Customer Relationship Management (2002) — Contribuidor, algumas edições — 30 exemplares

Etiquetado

Tradução de etiquetas em curso

Conhecimento Comum

Sexo: male

Membros

Críticas

Management Lessons from Mayo Clinic: Inside One of… por Leonard L. Berry

Rarely do you get a chance to look inside a healthcare institution and see how it works; yet you get that opportunity with this book. Think twice before you say this is a lot of hype and hyperbole, since there are too many stories that back up the foundations of the book. I have experienced Mayo over the past 20 years as an outsider, as a patient but never as an employee and from my perspective, I find this book faithful to the facts. Mayo is an amazing place, so relax and enjoy learning about a great institution. The book is well written with stories and summaries that keep the management principles in focus. Whatever you do don't cheat and read the last chapter first.… (mais)

Assinalado

Semaj666 | 1 outra crítica | Aug 4, 2008 |

Management Lessons from Mayo Clinic: Inside One of… por Leonard L. Berry

Link to Ebook in AccessMedicine:
http://jerome.stjohns.edu:81/login?url=http://accessmedicine.mhmedical.com

Assinalado

HERC_SJU | 1 outra crítica | Mar 12, 2019 |