LUCAS CONLEY: OBSESSIVE BRANDING DISORDER 7pmFast Company contributing writer Lucas Conley visits with his book, Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion. The world is more branded than ever: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly these brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape fueled by the rise of cheaper foreign brands and the house brands of mega-stores like Target and Wal-Mart, American companies are increasingly resorting to image overhauls to attract customers in lieu of improvements to product quality or functionality. Obsessive Branding Disorder is a hilarious and frightening analysis of a business stratagem gone wrong, and a bracing reexamination of our buying habits and of the industry masterminds responsible for seducing us to buy at any cost. (booksense)
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