Mrs Hinch

For what it is the book is okay. I don’t follow her on Instagram so I’m not the target for her book. However I’d heard of her from friends and I like to keep things tidy so I took the book out of the library. Overall, she comes across very friendly and gives insight into her life. The cleaning tips were fine. My main issue with the book is that I think it should have included photos of the products. As I say, I don’t follow her insta so the names of things go over my head. Also I don’t think it should have been a hardback. But I understand they wanted to have this published ASAP to cash in on her popularity.

Anyways, an easy book to pick up and read with a few good cleaning tips.… (mais)

Annoyingly, I left my current read in work the other day, so I somewhat reluctantly picked this up as a quick filler. My sister bought it for me a while back - perhaps she was trying to give me a hint, but nonetheless I have to say it wasn't at the top of my TBR pile.

Mrs Hinch, for those who've never heard of her, is a twenty-something year old average UK girl from an average house who is crazy about cleaning and has somehow built up a huge social media cult following (2.8 million and rising) from posting about cleaning with average products on Instagram. I don't follow her, and I have no interest in her, but nonetheless I started the book so I felt obliged to finish it. It was a quick read, with no long words, large print and lots of 'here's space for you to write your own notes on your favourite way to clean the bathroom' type filler pages. Oh, and a chapter on who her 'besties' are. Because we're all interested in that - right?

This book was hilarious in many places for reasons not intended. Mrs Hinch is your stereotypical Essex girl, complete with false eyelashes and Rapunzel-esque extensions, and having lived in Essex for many years the narrative (if you can call it that) was straight from the mouth Essex banter. You have to feel sorry for her - she's only young, yet I expect she's little time for fun by the time she gets through her endless hours of cleaning. Her daily list of cleaning chores is what I'd call a major result if I managed to do it once a week, and God love her - she'll be dead by 40 from all the toxins she constantly sprays and scrubs around her home. Nothing misses getting constantly, obsessively doused with Zoflora and Febreze. She's a one woman environmental disaster - Greta Thunberg must stick pins in her effigy every night.

The cult of social media really is something I can't get my head around. The price of a cleaning cloth Mrs Hinch lauded on Instagram rose from £3 to £50 at one point. A cleaning cloth, FFS!!!!

Anyway, doubtlessly I'm not the intended audience for this book, and I'm sure there are 2.8 million people who will devour it and hang on her every word.

2 stars - I'd rather do the 3 second rule on dropped food off my slightly grubby floors than off Mrs Hinch's toxic paradise any day.… (mais)