Shelby D. Hunt
Autor(a) de Foundations of Marketing Theory: Toward a General Theory of Marketing
About the Author
Shelby D. Hunt is the Jerry S. Rawls and P.W. Horn Professor of Marketing at Texas Tech University
Obras por Shelby D. Hunt
Marketing Theory: Foundations, Controversy, Strategy, Resource - Advantage Theory (2010) 6 exemplares
A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (Marketing for a New Century) (1999) 5 exemplares
Etiquetado
Conhecimento Comum
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Membros
Estatísticas
- Obras
- 9
- Membros
- 37
- Popularidade
- #390,572
- Avaliação
- 5.0
- ISBN
- 16