Nirmalya Kumar
Autor(a) de Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
About the Author
Nirmalya Kumar is Professor of Marketing, Director of the Centre for Marketing, and Codirector of the Aditya V Birla India Centre at London Business School.
Obras por Nirmalya Kumar
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation (2004) 46 exemplares
Are Brands Dead? 1 exemplar
MARKETING AS STRATEGY 1 exemplar
Estratégia de Marcas Próprias 1 exemplar
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Estatísticas
- Obras
- 11
- Membros
- 124
- Popularidade
- #161,165
- Avaliação
- 3.9
- Críticas
- 2
- ISBN
- 18
- Línguas
- 2