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Author David A. Price, will be reading selections from his new book, The Pixar Touch
It is the roller-coaster, rags-to-riches story behind the phenomenal success of Pixar Animation Studios: the first in-depth look at the company that forever changed the film industry and the "fraternity of geeks" who shaped it.
"The Pixar Touch" is a story of the technical innovation that revolutionized animation, transforming hand-drawn cell animation to computer-generated 3-D graphics. It's a triumphant business story of a company that began with a dream, remained true to the ideals of its founders- anti-bureaucratic and artist driven--and ended up a multibillion-dollar success.
We meet Pixar's technical genius and founding CEO, Ed Catmull, who dreamed of becoming an animator, inspired by Disney's "Peter Pan "and "Pinocchio," realized he would never be good enough, and instead enrolled in the then new field of computer science at the University of Utah. It was Catmull who founded the computer graphics lab at the New York Institute of Technology and who wound up at Lucasfilm during the first "Star Wars" trilogy, running the computer graphics department, and found a patron in Steve Jobs, just ousted from Apple Computer, who bought Pixar for five million dollars. Catmull went on to win four Academy Awards for his technical feats and helped to create some of the key computer-generated imagery software that animators rely on today. Price also writes about John Lasseter, who catapulted himself from unemployed animator to one of the most powerful figures in American filmmaking; animation was the only thing he ever wanted to do (he was inspired by Disney's "The Sword in the Stone"), and Price's book shows how Lasseter transformed computer animation from a novelty into an art form. The author also writes about Steve Jobs, as volatile a figure as a Shakespearean monarch . . .
Based on interviews with dozens of insiders, "The Pixar Touch" examines the early wildcat years when computer animation was thought of as the lunatic fringe of the medium.
We see the studio at work today; how its writers, directors, and animators make their astonishing, and astonishingly popular films. The book also delves into Pixar's corporate feuds: between Lasseter and his former champion, Jeffrey Katzenberg ("A Bug's Life" vs. "Antz"), and between Jobs and Michael Eisner. And finally it explores Pixar's complex relationship with the Walt Disney Company as it transformed itself from a Disney satellite into the $7.4 billion jewel in the Disney crown.
About David A. Price:
David A. Price was raised in Richmond, Virginia, and was educated at the College of William and Mary, where he received his degree in computer science. He graduated from Harvard Law School and Cambridge University. Price has written for "The Wall Street Journal," "Investor's Business Daily," "Business 2.0," "The Washington Post," "Forbes," and "Inc." and is the author of "Love and Hate in Jamestown," He lives with his wife and sons in Washington, D.C.
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This Event is Free at Books Inc. 2275 Market St. San Francisco 94114 or on the web at www.booksinc.net and www.myspace.com/booksinccastro (amadeus06)… (mais)
David A. Price - The Pixar Touch: The Making of a Company
David A. Price is the author of Love and Hate in Jamestown, a New York Times Book Review Notable Book of the Year, and has written for The Wall Street Journal, The Washington Post, USA Today, Investor's Business Daily, and Forbes. He was raised in Richmond, Virginia, and educated at Cambridge University, the College of William and Mary, and Harvard Law School. He lives with his family in Washington, D.C. (booksense)… (mais)