Retrato do autor

Michael R. Solomon

Autor(a) de Consumer Behavior

27 Works 434 Membros 4 Críticas

About the Author

Michael R. Solomon is the Human Sciences Professor of Consumer Behavior in the Department of Consumer Affairs, College of Human Sciences, at Auburn University.

Obras por Michael R. Solomon

Consumer Behavior (1992) 163 exemplares
Social Media Marketing (2012) 17 exemplares
Consumer Behavior: In Fashion (2003) 13 exemplares
Better Business (2009) 8 exemplares

Etiquetado

Conhecimento Comum

Data de nascimento
c. 1955
Sexo
male

Membros

Críticas

An exploration of the social psychology of consumer behaviour in relation to clothing, this title is based on up-to-date literature and research in the field, using everyday examples to illustrate concepts such as consumer dynamics, demographic subcultures and consumer perceptions.
 
Assinalado
CatalogoLDTM | Mar 8, 2019 |
Brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues they have faced in recent times. Andrew Hughes, Australian National University; Bill Chitty, Murdoch Business School; Geoff Fripp, University of Sydney.
 
Assinalado
MLJLibrary | May 1, 2018 |
Ce livre met en évidence le changement de comportement du consommateur face aux nouvelles technologies, et l'apparition du e-commerce.
 
Assinalado
JuliePaignon | 1 outra crítica | May 2, 2013 |
Cet ouvrage fait le lien entre la culture du consommateur et sa manière de consommer. Il parle aussi des recherches qui sont faîtes sur les individus pour pousser plus le marketing.
 
Assinalado
valentin.lore | 1 outra crítica | Apr 23, 2013 |

Prémios

You May Also Like

Associated Authors

Estatísticas

Obras
27
Membros
434
Popularidade
#56,344
Avaliação
3.1
Críticas
4
ISBN
213
Línguas
7

Tabelas & Gráficos