Paul Stewart (6)
Autor(a) de Branded Customer Service: The New Competitive Edge
Para outros autores com o nome Paul Stewart, ver a página de desambiguação.
Obras por Paul Stewart
Etiquetado
Conhecimento Comum
There is no Common Knowledge data for this author yet. You can help.
Membros
Críticas
You May Also Like
Associated Authors
Estatísticas
- Obras
- 1
- Membros
- 39
- Popularidade
- #376,657
- Avaliação
- 3.0
- Críticas
- 1
- ISBN
- 770
- Línguas
- 22
Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service.