"If I'd asked people what they wanted, they would
have said a faster horse."

—Henry Ford

“It is as though reflecting on the reasons for our
actions can prompt us to include stray, misleading,
and nonoptimal information in our postaction
assessments of why we have done things. We become
less true to ourselves and also to the unconscious realities that led to our behavior in the first place.”

—Daniel M. Wegner

“We’re not aware of changing our minds even when
we do change our minds. And most people, after
they change their minds, reconstruct their past pinion— they believe they always thought that.”

—Daniel Kahneman