I liked it. This is the 4th in a series by Jim Collins on the subject. Despite not having read the first three, I found "Great by Choice " easy to understand and follow his logic. He makes many good points and conducts some fascinating experiments.

Many of his conclusions and the principles he discusses can be applied to many areas of life, and are not excluded solely to business. I suppose that that is why the word "business" does not appear on the cover. Because, although he examines and tests companies and businesses, the principles of success that he uncovers may be applied almost as easily to individuals, sports teams, military units, etc.

Good book. I enjoyed it. ( )

I expected a lot of A-HA moments from this book. But left with a number of almost A-HA moments. The closest A-HA moment was the reference to Gladwell's hockey player age discrimination.

The book is a lot shorter than expected because it has many chapters devoted to the methodology behind their research. ( )

Wow! One of those books that gives you a true nuts and bolts explantion as to why some succeed, despite difficult circumstances, and what they do that allows them to succeed. Although this research come from the corporate world, it can be applied anywhere and, more important, it's something that's actually possible to achieve (not easy, but possible).I found it both helpful and inspirantional. ( )

Another fantastic scientific study by Jim Collins about the differences between successful and mediocre companies. Must read for entrepreneurs and leaders! ( )

Хотя книга и относится к «бизнес-литературе» — то, что в ней изложено, может быть применено и для «я-корпорации», т.е. для своей жизни.

Главная ЦЕННОСТЬ книги в том, что она содержит не просто исследование, а СТРАТЕГИЮ того, как в мире постоянных изменений и частых потрясений не только «выживать», но и жить, и развиваться, и двигаться далее.

Пусть вас не пугает большой размер книги: можно ограничиться 60%, остальное — дополнительные материалы: вопросы и ответы для читателя, приложения к исследованию, описывающие его ход, и т.п. ( )