Customize your delivery for maximum persuasive power. If you need the best practices and ideas for communicating effectively--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Pitch your brilliant idea successfully - Connect with your audience - Establish credibility - Inspire others to realize your vision - Adapt to your listeners' decision-making styles - Frame goals around common interests - Build consensus and win concessions - Neutralize stressful conversations