Página InicialGruposDiscussãoMaisZeitgeist
Pesquisar O Sítio Web
Este sítio web usa «cookies» para fornecer os seus serviços, para melhorar o desempenho, para analítica e (se não estiver autenticado) para publicidade. Ao usar o LibraryThing está a reconhecer que leu e compreende os nossos Termos de Serviço e Política de Privacidade. A sua utilização deste sítio e serviços está sujeita a essas políticas e termos.

Resultados dos Livros Google

Carregue numa fotografia para ir para os Livros Google.

A carregar...

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (2005)

por W. Chan Kim, Renée Mauborgne (Autor)

MembrosCríticasPopularidadeAvaliação médiaMenções
2,311276,873 (3.77)4
Business. Nonfiction. Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy.… (mais)
A carregar...

Adira ao LibraryThing para descobrir se irá gostar deste livro.

Ainda não há conversas na Discussão sobre este livro.

» Ver também 4 menções

Mostrando 1-5 de 26 (seguinte | mostrar todos)
If you need a catalyst to move your business in a different direction, this book is an essential read. ( )
  Jacquie_S | Oct 1, 2023 |
Blue Ocean Strategy Lessons and Key Takeaways :

1. “Blue oceans in contrast, are defined by untapped market space, demand creation, and the opportunity for highly profitable growth.” (Kim p. 4). Find an untapped market space in creating original and unique works especially in poetry that speak truth to power and is honest and moving in its rendition of speak for itself alone.
2. “In blue oceans, competition is irrelevant because the rules of the game are waiting to be set.” (Kim p. 5). Set the rules of the game for your works such as in depth reading, research, and writing and citing your work along the way. Work well with others regardless of how they view your work. Write poetry that is beautiful and unique in your own way. Don’t look at other people’s works or poetry. Write from the heart and dig deep into your characters and the stories they want to tell. Read widely across different disciplines and areas.

Biggest Takeaway :

Life is too short to not create something beautiful. Remember to create joy in every company you work with because happiness and inner contentment in business life and work life are essential for creating a unique and vital company that stand out in terms of respect and giving back to the communities they serve.

Quote in Summary :

« Create works with joy and appreciate the simple moments of working so that you grow in time and you let your work stand out above excellent in the way you deal with unique ways of sharing your first love : poetry. » ( )
  Kaianna.Isaure | Feb 1, 2023 |
This is a classic business book about creating new markets rather than competing in existing markets. The core idea is simple, but the authors go through a fairly rigorous (for a business book) system, including how to accomplish this with existing teams and organizations. They provide solid examples of products, companies, and industries where this kind of innovation has happened. Especially since it is so short and clear, it is a good book for anyone in business. It probably would be less interesting to the mass market because it includes mostly “how to” vs colorful examples, though. ( )
  octal | Jan 1, 2021 |
I was gifted a hardcover copy, and purchased a Kindle edition, so I could gift the hard cover. ( )
1 vote jwilker | May 23, 2018 |
Mostrando 1-5 de 26 (seguinte | mostrar todos)
sem críticas | adicionar uma crítica

» Adicionar outros autores (7 possíveis)

Nome do autorPapelTipo de autorObra?Estado
Kim, W. ChanAutorautor principaltodas as ediçõesconfirmado
Mauborgne, RenéeAutorautor principaltodas as ediçõesconfirmado
Tem de autenticar-se para poder editar dados do Conhecimento Comum.
Para mais ajuda veja a página de ajuda do Conhecimento Comum.
Título canónico
Título original
Títulos alternativos
Data da publicação original
Pessoas/Personagens
Locais importantes
Acontecimentos importantes
Filmes relacionados
Epígrafe
Dedicatória
Informação do Conhecimento Comum em inglês. Edite para a localizar na sua língua.
To friendship and to our families,
who make our worlds
more meaningful
Primeiras palavras
Informação do Conhecimento Comum em inglês. Edite para a localizar na sua língua.
A one time accordion player, stilt-walker, and fire-eater, Guy Laliberté is now CEO of Cirque du Soleil,
one of Canada’s largest cultural exports.
Citações
Últimas palavras
Informação do Conhecimento Comum em inglês. Edite para a localizar na sua língua.
(Carregue para mostrar. Atenção: Pode conter revelações sobre o enredo.)
Nota de desambiguação
Editores da Editora
Autores de citações elogiosas (normalmente na contracapa do livro)
Língua original
Informação do Conhecimento Comum em inglês. Edite para a localizar na sua língua.
DDC/MDS canónico
LCC Canónico

Referências a esta obra em recursos externos.

Wikipédia em inglês (2)

Business. Nonfiction. Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy.

Não foram encontradas descrições de bibliotecas.

Descrição do livro
Resumo Haiku

Current Discussions

Nenhum(a)

Capas populares

Ligações Rápidas

Avaliação

Média: (3.77)
0.5
1 4
1.5 2
2 18
2.5 3
3 71
3.5 11
4 108
4.5 8
5 64

É você?

Torne-se num Autor LibraryThing.

 

Acerca | Contacto | LibraryThing.com | Privacidade/Termos | Ajuda/Perguntas Frequentes | Blogue | Loja | APIs | TinyCat | Bibliotecas Legadas | Primeiros Críticos | Conhecimento Comum | 208,935,893 livros! | Barra de topo: Sempre visível