Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.

   Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We�??re overconfident. We seek out information that supports us and downplay information that doesn�??t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn�??t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?

   In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star�??s ingenious decision-making trick to a CEO�??s disastrous acquisition, to a single question that can often resolve thorny personal decisions.

   Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don�??t overlook precious opportunities to change our course?

   Decisive is the Heath brothers�?? most powerful�??and important�??book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can ma… (mais)