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A carregar... Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer series) (edição 2014)por Alexander Osterwalder (Autor)
Informação Sobre a ObraValue Proposition Design: How to Create Products and Services Customers Want (Strategyzer) por Alexander Osterwalder
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Adira ao LibraryThing para descobrir se irá gostar deste livro. Ainda não há conversas na Discussão sobre este livro. This is absolutely a must read for those starting their first business. The book is full of practical tools meant to equip the reader for success in whatever industry they choose. I believe that the book’s introduction to validated learning, or better yet the exposure to the mindset of it all, can aid in shifting perspective from a fantasy adventure to more of a mission based approach to entrepreneurship. Bottomline? If you want to and invent and improve value propositions this is the book to get. Want to find out more? My entire review is posted here: https://www.linkedin.com/pulse/value-proposition-design-review-lucas-carlson/ Desde Leader Summaries recomendamos la lectura del libro Diseñando la propuesta de valor, de Alexander Osterwalder e Yves Pigneur. Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: liderazgo, estrategia y modelos de negocio. En el siguiente enlace tienes el resumen del libro Diseñando la propuesta de valor, Cómo crear los productos y servicios que tus clientes están esperando: Diseñando la propuesta de valor sem críticas | adicionar uma crítica
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The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. Não foram encontradas descrições de bibliotecas. |
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Google Books — A carregar... GénerosSistema Decimal de Melvil (DDC)658.4012Technology Management and auxiliary services Management Executive Planning, control, strategy StrategyClassificação da Biblioteca do Congresso dos EUA (LCC)AvaliaçãoMédia:
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Pretty simple but they manage to apply this template over and over again....to different segments of customers, to use it as a refining tool when something doesn't work, etc., etc. I remain mildly impressed. But I was impressed with the design and artwork and presentation of the book. They have done it well. The layout is simple, easy to read and very logical in the way it flows. (Maybe a bit longer than it needs to be....maybe a bit repetitive). And I found myself wondering; "who, in a fast moving business world, is actually going to methodically carry out all these steps?" Probably nobody....it's just too long and too convoluted. But the principles are all there and some of the steps could be taken very rapidly. In fact, the authors are at pains to point out that one should do a lot of cheap, rapid, testing before committing to anything that is going to use a lot of resources and prove costly if it fails. So full marks for that.
I'm happy to recommend it as a useful methodology that could readily be adopted by a wide range of organisations...not just those seeking to make a profit. Four Stars from me. ( )