Church Growth -- once touted as the "Next Big Thing" -- is currently being reevaluated in Protestant circles. Still, it has many advocates, even in the ostensibly conservative Lutheran Church -- Missouri Synod. This hard-hitting analysis from a confessional Lutheran perspective is by an author uniquely qualified to address the issue. For 13 years prior to entering the ministry, Rev. Rodney E. Zwonitzer was a high-level corporate marketing executive for Westinghouse, Storage Technology, and United Technologies Mostek. Now he lays bare the real basis for Church Growth, finding that it is not in the Bible but in business. Before deciding to revamp your worship service along the lines of "entertainment evangelism," read this book. Book jacket.