Graphic design students will get a firm grip on the theory and practice of communication design with this unique, comprehensive work. Written by an expert on communication design with a versatile professional and theoretical training, the book inspires young designers to look beyond aesthetic concerns and develop an integrated, multi-dimensional understanding of this ever-changing field. The book is systematically divided into eight sections: a description of the field, historical context, the knowledge-base, economy & technology, methods & planning, areas of professional practice, computer technologies and communication design, and culture & society. On the long path from idea to readerís/recipientís response. Students learn how to approach design problems in a methodical, professional manner; how the human mind interprets visual and verbal messages; how technology choices impact the design process; how design is used in the service of information, education, administration, and persuasion; what it means to design for noncommercial advertising, political and ideological propaganda, and much more. Complete with practical examples, case studies, and cutting-edge research, this eloquent primer is a springboard to integrated, contemporary communication design.