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Regenerative Enterprise: Optimizing for…
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Regenerative Enterprise: Optimizing for Multicapital Abundance (Version…

por Gregory Landua

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Membro:willszal
Título:Regenerative Enterprise: Optimizing for Multicapital Abundance (Version 1.0)
Autores:Gregory Landua
Informação:Publisher Unknown, Paperback
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Regenerative Enterprise: Optimizing for Multicapital Abundance (Version 1.0) por Gregory Landua

Adicionado recentemente porwillszal

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I’ve just finished reading Ethan Roland and Gregory Landua’s recent publication, “Regenerative Enterprise.”

The book is the crystallization of the ideas coming out of a series of participatory design events focused on regenerative investment hosted by the Financial Permaculture Institute, in some of which I’ve been a participant.

The book is especially brilliant for two reasons:

1) The way it outlines the necessity of ecosystems of enterprises founded on the values of permaculture design

2) It’s emphasis on personal maturation, a topic which I’ve yet to see in other resources produced by the greater New Economics community

To answer the question of what is regenerative, I’ll start with a series of sweeping stereotypes summarizing the three fundamental types of economic models:

*The Eight Forms of Capital Model could assist in reaching a deeper understanding of the following overview.

I - Extractive

The extractive economy transforms living and cultural capital into financial capital through financialization. Profitability is tied to the effectiveness of an enterprises’ ability to externalize it’s impacts.

Poster child: ExxonMobil

II - Social

The evolution of the extractive enterprise over the years to it’s current form has horrified many to innovate. The dominant solution? Social enterprise.

Social enterprise has realized the shortcomings of extractive enterprise, and targets the limiting of it’s living and cultural impacts at one stage of its supply chain.

In some ways, social enterprise is less ethical than extractive enterprise. Nobody driving a Lamborghini claims to be helping the environment with that decisions. But many have been lulled into thinking that driving a Prius could actually help the environment. This fallacy is particularly dangerous because it soothes people into unconsciousness.

The issue here? The driver of the super car has a rudimentary consciousness of their impacts, and on some level, has consciously chosen their path. The driver of the hybrid has gone asleep, and well think they’re doing enough to “save the world” when they’re actually more locked into the paradigm than the driver of the super car.

Poster child: Toms Shoes

Highlighted Impact: Wealth disparity between first and third-world countries.

Unconscious Impact:
*Manufacturing
*Distribution
*Lifecycle

Not that Toms doesn’t care about these issues. But if one were to create balance sheets for all three accounts - people, planet, and profit - the profit would come up in the black but the people and planet would still be left in the red. Just because there’s revenue doesn’t mean there’s net profit.

Why the mismatch? Even when a social enterprise has a strong mission, if it wants to grow it’s “impact” [a force embedded in our money and culture] it needs to tap into the extractive economy ecosystem. And even if our entire economy was composed of social enterprises, it would never become sustainable, because social enterprises aren’t based on a systems perspective.

III - Regenerative

Regenerative enterprise takes in financial capital and yields living and cultural capital.

As I point out in the last section, this is only possible with an ecosystem of enterprises that operate together. And different enterprises are optimized for different yields. Not every enterprise yields living and cultural capital. But they are functionally interconnected such that the synergies of the system net living and cultural capital.

Poster child: currently nonexistent, but under development

-

Enterprise Ecosystems

All enterprises are embedded in a greater web. One fundamental aspect of this universe is the interconnection of all components. The functionality and consciousness of this interconnection is vital.

Extractive enterprise operates in an ecosystem. If ExxonMobil needs IT solutions, it can turn to Alcatel Lucent and scale out instantly across operations in over a hundred countries. And then if Alcatel Lucent need to distribute it’s physical units, it can turn to UPS, a global parcel service. The effectiveness of this ecosystem at yielding financial profit in the short term can’t be underestimated. It’s “success” is based on the principle of functional interconnection.

But, partially due to the anonymity synonymous with financial capital, feedback loops surrounding living and cultural stocks are predominantly unconscious. Not with regenerative enterprise.

-

Personal Maturation

The shift from social to regenerative is a cultural shift, a paradigm shift. It doesn’t happen overnight, and it doesn’t happen easily. People going through this shift need a lot of personal support, and need the courage to seek support and confront their deepest fears. Understandably, the dominant paradigm of extraction trains us to suppress the most effective methods of dealing with these issues.

Supporting people in this deep personal work of holistic maturation is an aspect of my life’s work. Bill Plotkin gives an excellent overview of of these ideas in his book, “Nature and the Human Soul.”

-

In summary, “Regenerative Enterprise” is a phenomenal read, and I’d highly recommend it to anyone in the new economics and permaculture movements.

Read my external review of this book here ( )
  willszal | Jan 3, 2016 |
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