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A carregar... Made to Stick: Why Some Ideas Survive and Others Die (original 2007; edição 2007)por Chip Heath, Dan Heath
Informação Sobre a ObraMade to Stick: Why Some Ideas Survive and Others Die por Chip Heath (2007)
   Ainda não há conversas na Discussão sobre este livro.   vorefamily | Feb 22, 2024 |   ) BethOwl | Jan 24, 2024 |  ) wvlibrarydude | Jan 14, 2024 | Ideas are sticky if they have the attributes of SUCCES*. That acronym is meant to remind you that ideas sticky ideas are simple, unexpected, concrete, credible, emotional, and have stories. Simple is the one non-negotiable. If an idea does not have a simple, clear core message, it will not stick. The Heath brothers give in depth explanations of each attribute and provide case studies that apply them. If you are interested in making ideas memorable (and, therefore, actionable), I recommend Made to Stick. * I do appreciate that they didn't come up with another "S" just so success would be spelled correctly (  ) eri_kars | Jul 10, 2022 | ) OutOfTheBestBooks | Sep 24, 2021 |
 The book is a rare combination of being both "an easy read" as well as providing thoughtful information that can be readily applied. I especially like that this book follows its own rules for stickiness.  "Made to Stick" might have followed its own advice a bit more. The analytical point of all those sticky ideas almost gets lost in the welter of anecdotes. The big sellers in this field of finding common ingredients in success/failure stories are rarely as thorough as "Stick," but they're usually easier to incorporate into your daily process. Much of the content of the book, however, has been said before, in other contexts, and often to a more satisfying end. DistinctionsNotable Lists
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description. Não foram encontradas descrições de bibliotecas. |
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 Google Books — A carregar...GénerosSistema Decimal de Melvil (DDC)302.13Social sciences Social Sciences; Sociology and anthropology Social Interaction General topics of social interaction Social choiceClassificação da Biblioteca do Congresso dos EUA (LCC)AvaliaçãoMédia: (4.04)
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