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Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers (2007)

por Amy Stewart

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4011562,594 (3.65)32
Nature. Nonfiction. HTML:A globe-trotting, behind-the-scenes look at the dazzling world of flowers and the fascinating industry it has created.
Award-winning author Amy Stewart takes readers on an around-the-world, behind-the-scenes look at the flower industry and how it has soughtâ??for better or worseâ??to achieve perfection. She tracks down the hybridizers, geneticists, farmers, and florists working to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature can provide. There's a scientist intent on developing the first genetically modified blue rose; an eccentric horticultural legend who created the most popular lily; a breeder of gerberas of every color imaginable; and an Ecuadorean farmer growing exquisite roses, the floral equivalent of a Tiffany diamond. And, at every turn she discovers the startling intersection of nature and technology, of sentiment and com… (mais)
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This book provides a highly interesting look at the cut flower business, from breeding to growing to selling. It truly is a world-wide business. In one section, the author follows a rose from it's planting in Ecuador, outlining the harvest and packing processes, the truck and air trip to Miami and the many alternative routes it may take from there. I liked the way the author brought in just the right amount of individual people's stories to bring the whole business alive.

Oh! But if ever a book needed coloured pictures, this is the one. I was constantly using Google images to look at the flowers she was describing, and when I wasn't near my computer, I was frustrated by not having images. ( )
  LynnB | Apr 19, 2022 |
Read. About the industrial flower trade.
  jhawn | Jul 31, 2017 |
Wonderful boook detailing the development of commercial breeding from its earliest days in America to the 'factory' farms of South America producing the biggest, most beautiful blooms available at only the most exclusive florists. There is a long diversion into the mind-bogglingly mixture of dirt&plants and computerised bidding in the famous flower market of Amsterdam.

The book is written in a very easy, though informative, style and would interest people who generally like non-fiction, you don't have to be into flowers to enjoy this book. ( )
  Petra.Xs | Apr 2, 2013 |
In Flower Confidential: The Good, the Bad and the Beautiful Amy Stewart has drawn an entertaining and informative picture of the commercial cut flower industry. Including just enough historical background to set the stage, Stewart details the development of the industry and its modern realities in three sections: Breeding, Growing and Selling. While I don’t often buy cut flowers (I prefer to grow them myself), the gardener in me was fascinated by the Breeding and Growing sections. As an environmentalist and someone with a passing interest in the effects of globalization in Latin America, the Selling section was replete with revelations, too. This engaging book is well worth picking up and may well influence your choice the next time you say it with flowers.
  Dejah_Thoris | Feb 29, 2012 |
This is a fun as well as informative book about the business of growing and selling cut flowers. The author travels about the world talking to folks who create new varieties, mass produce, and market flowers (the US pales in comparison to other areas of the world, in both volume and style). A huge business that I've been oblivious to, and a business with a long history. As soon as people could get around seasonal fluctuations, they did -- growing in more suitable climates, transporting with climate control. And FTD, wiring flowers, began nearly a century ago, in 1910. An entertaining book, but... no photos! And they'd really be handy. I've never much paid attention to cut flowers, don't know more than a few standard types, and didn't always have the internet available while reading.

(read 19 Mar 2009)
  qebo | Jul 16, 2011 |
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Introduction: "What's the first thing a person does when you hand them flowers?"
Chapter 1: Among lily breeders, Leslie Woodriff is a horticultural legend.
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Nature. Nonfiction. HTML:A globe-trotting, behind-the-scenes look at the dazzling world of flowers and the fascinating industry it has created.
Award-winning author Amy Stewart takes readers on an around-the-world, behind-the-scenes look at the flower industry and how it has soughtâ??for better or worseâ??to achieve perfection. She tracks down the hybridizers, geneticists, farmers, and florists working to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature can provide. There's a scientist intent on developing the first genetically modified blue rose; an eccentric horticultural legend who created the most popular lily; a breeder of gerberas of every color imaginable; and an Ecuadorean farmer growing exquisite roses, the floral equivalent of a Tiffany diamond. And, at every turn she discovers the startling intersection of nature and technology, of sentiment and com

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