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Shoe Dog: A Memoir by the Creator of Nike…
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Shoe Dog: A Memoir by the Creator of Nike (edição 2018)

por Phil Knight (Autor)

MembrosCríticasPopularidadeAvaliação médiaMenções
8502618,813 (4.27)33
"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"-- "Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike's annual sales top $30 billion. In this Age of Startups, Knight's Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it's one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. Now, for the first time ever, in a memoir that's candid, humble, startling, funny, and beautifully crafted, he tells his story at last. He begins with his crossroads moment: twenty-four years old, backpacking around the world, wrestling with life's Great Questions, he decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers--as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sport, they created a brand, and a culture, that changed everything"--… (mais)
Membro:CLOSarajevo
Título:Shoe Dog: A Memoir by the Creator of Nike
Autores:Phil Knight (Autor)
Informação:Scribner (2018), Edition: Reprint, 400 pages
Colecções:A sua biblioteca
Avaliação:
Etiquetas:Nenhum(a)

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Shoe Dog: A Memoir by the Creator of Nike por Phil Knight

Adicionado recentemente porRachelBakke, biblioteca privada, kevindefilippis, ruanent, Oleksii_Torii, YashAggarwal, LIN170, YogiAdhik, Matt_0029, zacchsal
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» Ver também 33 menções

Mostrando 1-5 de 26 (seguinte | mostrar todos)
Good story. I appreciated knowing where Nike started from and it was great getting to understand the emotions and sentiments behind the whole journey. However, the book was kind of drag for me to read. As a skeptic that I am, the memoir appeared to be written from a total survivorship bias point of view. ( )
  nikkiroy | Apr 14, 2021 |
Shoe Dog is a business book that reads like an adventure story, because the founding of Nike really was one. It's a tale of entrepreneurship. It's a tale of risk taker vs. bankers. It's also a tale about athletics, particularly running. I enjoyed everything about this book. Favorite quote: If you have a body, you're an athlete. ( )
  jpsnow | Mar 26, 2021 |
One of the best business memoirs/autobiographies I've read; really well-written. Knight describes really well the colorful cast of (mostly male) characters that have played a role in the birth of Nike. He also chronicles the challenges of shoe manufacturing, retail, and entrepreneurship in the 1960s and 1970s in an engaging, understandable way. He's always trying to understand his motivations. As much as I liked this book, it felt a little long, YET, I'd love another book from Knight covering the 1980s to the present (just maybe a little shorter). I'm curious about Nike's advertising strategies, and its relationships with athletes. Knight talks a lot about the company's relationship with Steve Prefontaine. He mentions, in the last chapter, how close he was to some other athletes who Nike signed after 1980...I'd like to know how those relationships developed. ( )
  Beth3511 | Mar 15, 2021 |
This book is both a great biography and great insight into entrepreneurship. I wasn't expecting this, since I don't really care about sports (something central to Phil Knight's life), don't really find consumer (vs. technical/enterprise) businesses interesting, and the book didn't contain any particular technical insights. However, it's probably the most inspirational book about entrepreneurship available. Phil Knight managed to convey both challenges and ultimate goals in a way which was interesting cover to cover. ( )
  octal | Jan 1, 2021 |
The best book I read in 2018 and the best memoir-style treatise I've come across yet. What really stands out to me in Shoe Dog is how genuine Phil Knight comes off. Never in the book do you feel like Knight is embellishing the truth or retelling the story in a fashion that is a bit too fortuitous for himself. One of the big reasons for this is that Nike's story seems to be just a few guys trying their best to figure things out without really knowing what to do. But to me, that's really what the experience of life is all about -- individuals basically winging it and attempting to maximize use of their limited abilities and information to achieve what they want. What happens in many autobiographies is that the author loses this sense of humility and ends up telling their story retrospectively, knowing that they are destined to become someone worthy of publishing an autobiography in the first place. With Shoe Dog, Phil Knight avoids this pitfall and gives us a refreshingly vulnerable account of his (and Nike's) life. ( )
  rsanek | Dec 26, 2020 |
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"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"-- "Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike's annual sales top $30 billion. In this Age of Startups, Knight's Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it's one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. Now, for the first time ever, in a memoir that's candid, humble, startling, funny, and beautifully crafted, he tells his story at last. He begins with his crossroads moment: twenty-four years old, backpacking around the world, wrestling with life's Great Questions, he decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers--as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sport, they created a brand, and a culture, that changed everything"--

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