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That First Client: Find and Attract Your…
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That First Client: Find and Attract Your First Ideal Client (edição 2021)

por Jill Celeste MA (Autor), Deborah Kevin (Editor)

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Membro:Draak
Título:That First Client: Find and Attract Your First Ideal Client
Autores:Jill Celeste MA (Autor)
Outros autores:Deborah Kevin (Editor)
Informação:Highlander Press (2021), Edition: 2nd ed., 102 pages
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That First Client: Find and Attract Your First Ideal Client por Jill Celeste (Author)

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Mostrando 5 de 5
Esta crítica foi escrita no âmbito dos Primeiros Críticos do LibraryThing.
NOTE: This review is strictly of the second edition. I’ve never read the original so I don’t know how they compare.

That First Client feels like a book that was just asking to be read, tested, and reviewed by me. I took a wiki I run independent in November 2020, despite not knowing anything about running an independent wiki. One of the first issues my team and I encountered was: How the hell do we get readers off the old site and on the new one? The old site had better SEO, but we have community outreach.

So you may be asking, how is this relevant to the review? One of the tips in the book is to send out notifications, constantly. Stating that you might have to send out 20 notifications before somebody will take the opportunity. I know this is solid advice because, for months after taking my wiki independent, I had to hammer home to the community as a whole that the wiki was independent. Every other word out of my mouth was the link. Eventually, it worked. I’ve also begun to notice tactics mentioned in this book being used by online retailers who send me emails.

For years, I’ve received junk mail and emails that I never had any intention of responding to, but the people sending them knew better. They knew if they kept sending them out, sooner or later I or somebody else would bite.

I requested this book as a review copy specifically to put it to the test and it’s really opened my eyes to a lot of marketing tactics and improved my overall productivity.

The book has a very informal, powerpoint presentation style to it. Often times while reading this book, I kept thinking it felt like I was reading the written form of a powerpoint presentation by the author. Which to me is far more useful than actually going to a talk and trying to remember everything the speaker is saying. In written form, I can refer back to this at a later date as often as needed, which makes it far more useful for my purposes.

This book is laden with examples, which I really appreciate as oftentimes people will tell you how to do something, but leave you unsure of how to take the first step. At the time I’m writing this, I’m still new to reviewing books. But even going back to 2018 when I first began editing wikis, one of the things I struggled with both times was not knowing where to start. I didn’t want to subconsciously copy somebody else’s formatting, but at the same time, I had no idea where to begin. This book doesn’t just give you a list of tips and say, go figure it out. It feels like you’re being guided every step of the way.

If you’re opening a business, have opened a business, trying to grow your brand, or get your name out there: I think this book will be of use to you.

NOTE: This copy was provided to me free of charge as an advanced reading copy. The opinions stated in this review are mine and mine alone, I was not paid or requested to give this book a certain rating, suggestion, or approval. ( )
1 vote Korra_II_Royal | Jul 4, 2021 |
Esta crítica foi escrita no âmbito dos Primeiros Críticos do LibraryThing.
A great marketing book, I was impressed how this didn't feel like a marketing book, like it was trying to sell me something. It felt like talking with your mentor to strategize business success. While it gave the typical suggestions one might expect for marketing, there are more details to help direct the reader to success. It was an easy read, and if I have to nitpick, the testimonials were a bit much, but, I feel good about reading this book and implementing the suggestions. If you are new to marketing and looking for a starting point, this would definitely be a great start. ( )
1 vote garbygal | Jul 1, 2021 |
Esta crítica foi escrita no âmbito dos Primeiros Críticos do LibraryThing.
This was an interesting book, and I did like the sort of conversational, informal style as it felt very grounded and gave realistic tips that could very feasibly implemented in a wide variety of businesses. The advice all seems very sound, if not particularly deep - a good introduction to marketing a small business but certainly not a treatise or final reference on the subject (nor does it claim to be, in its defense). I was a bit disappointed that this edition had only 82 pages of content, yet contained 12 pages of testimonials at the front, since it felt a bit overhyped by the time you get to the actual substance of the book (unless of course, they were meant only as further examples of testimonials? haha). ( )
1 vote beerankin | Jun 29, 2021 |
Esta crítica foi escrita no âmbito dos Primeiros Críticos do LibraryThing.
“That First Client (2nd Edition),” by Jill Celeste may be a small book at 84 pages, but it packs a punch in those few pages.

Written in a conversational style, it reads as if Jill is sitting next to you, explaining how to get your first, or next, client. She provides step by step instructions for building your business with effective marketing tips.

The book is perfect for those who dislike marketing or feel uncomfortable asking others for their business, referrals, or testimonies. Jill provides instructions for acquiring your best professional photo, soliciting client testimonials, building your website and writing your blog, creating business cards, promoting your business on social media, writing newsletters, making stress-free presentations, and effective networking.

All you need to know to use marketing techniques to get your message out to the world is in this book. If you want great tips and proven methods to tell the world about your product or service, this book is for you. ( )
1 vote dwcofer | Jun 17, 2021 |
Esta crítica foi escrita no âmbito dos Primeiros Críticos do LibraryThing.
This book has me excited to implement new strategies to improve my business. Everything was laid out in a way that was easy to read and the strategies really seem so basic that it had me asking myself every few pages 'Why didn't I think of that' or 'Why am I not doing this?' I am excited to start applying these strategies and know I will be going back to reference this book multiple times in the future ( )
1 vote Crystal199 | Jun 15, 2021 |
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