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For all men are persuaded by considerations of where their interest lies...Aristotle's Art of Rhetoric is the earliest systematic treatment of the subject, and it remains among the most incisive works on rhetoric that we possess. In it, we are asked: What is a good speech? What do popular audiences find persuasive? How does one compose a persuasive speech? Aristotleconsiders these questions in the context of the ancient Greek democratic city-state, in which large audiences of ordinary citizens listened to speeches pro and con before casting the votes that made the laws, decided the policies, and settled the cases in court. Persuasion by means of the spokenword was the vehicle for conducting politics and administering the law. After stating the basic principles of persuasive speech, Aristotle places rhetoric in relation to allied fields such as politics, ethics, psychology, and logic, and he demonstrates how to construct a persuasive case for any kindof plea on any subject of communal concern. Aristotle views persuasion flexibly, examining how speakers should devise arguments, evoke emotions, and demonstrate their own credibility. The treatise provides ample evidence of Aristotle's unique and brilliant manner of thinking, and has had a profoundinfluence on later attempts to understand what makes speech persuasive.The new translation of the text is accompanied by an introduction discussing the political, philosophical, and rhetorical background to Aristotle's treatise, as well as the composition and transmission of the original text and an account of Aristotle's life.… (mais)
Ha senso commentare uno dei capisaldi del sapere occidentale? Probabilmente non da parte mia. A ogni modo, provo a guardare a questo testo dal punto di vista di un contemporaneo interessato a capire come rivolgersi adeguatamente ai propri interlocutori (per esempio perché si è chiamati a farlo per lavoro) e la prima lezione - fra le tante - che posso portare a casa è che l'osservazione dei comportamenti (base per giungere a una conoscenza delle emozioni e dei bisogni umani) viene prima del (pur necessario) padroneggiare tecnica e stile. ( )
Um daqueles livros de Aristóteles que se parece com uma lista interminável em um estilo de notas ou esboços, a Retórica consiste em 3 livros, o segundo deles certamente um tratado das paixões (o maior deles, mais relevante que a Ética de Spinoza, segundo Heidegger e Danto), o primeiro uma introdução ao caráter verdadeiro dessa arte, que trabalha o persuasivo existente nos argumentos, através de enthymemas, sendo irmã à dialética (que prefere o verdadeiro ao verossímil e o juízo lógico à indução); seguido de ponderações sobre os gêneros, a importância do governo etc. Termina com o terceiro livro, abordando dicção e as partes dos discursos, o uso de metáfora etc etc. ( )
This is an excellent book, but not an easy one to read. The translation is excellent, but the lessons are deep.
When I started the book, I was not sure how the early sections pertained to rhetoric. But you must hang in there. As you read, everything starts to come together.
If you are not skilled in rhetoric, like me, then this book is invaluable. Read it, study it, and then apply it.
It is easy to see why the book has been influential through the ages. This is a testament to Aristotle's wisdom and knowledge. ( )
For all men are persuaded by considerations of where their interest lies...Aristotle's Art of Rhetoric is the earliest systematic treatment of the subject, and it remains among the most incisive works on rhetoric that we possess. In it, we are asked: What is a good speech? What do popular audiences find persuasive? How does one compose a persuasive speech? Aristotleconsiders these questions in the context of the ancient Greek democratic city-state, in which large audiences of ordinary citizens listened to speeches pro and con before casting the votes that made the laws, decided the policies, and settled the cases in court. Persuasion by means of the spokenword was the vehicle for conducting politics and administering the law. After stating the basic principles of persuasive speech, Aristotle places rhetoric in relation to allied fields such as politics, ethics, psychology, and logic, and he demonstrates how to construct a persuasive case for any kindof plea on any subject of communal concern. Aristotle views persuasion flexibly, examining how speakers should devise arguments, evoke emotions, and demonstrate their own credibility. The treatise provides ample evidence of Aristotle's unique and brilliant manner of thinking, and has had a profoundinfluence on later attempts to understand what makes speech persuasive.The new translation of the text is accompanied by an introduction discussing the political, philosophical, and rhetorical background to Aristotle's treatise, as well as the composition and transmission of the original text and an account of Aristotle's life.
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