Carregue numa fotografia para ir para os Livros Google.
A carregar... Tools of Progress: A German Merchant Family in Mexico City, 1865-Presentpor Jürgen Buchenau
Sem etiquetas Nenhum(a) A carregar...
Adira ao LibraryThing para descobrir se irá gostar deste livro. Ainda não há conversas na Discussão sobre este livro. Sem comentários sem críticas | adicionar uma crítica
The history of Casa Boker, one of the first department stores in Mexico City, and its German owners provides important insights into Mexican and immigration history. Often called the Sears of Mexico, Casa Boker has become over the past 140 years one of Mexico's foremost wholesalers, working closely with U.S. and European exporters and eventually selling 40,000 different products across the republic, including sewing machines, typewriters, tools, cutlery, and even insurance. Like Mexico itself, Casa Boker has survived various economic development strategies, political changes, the rise of U.S. influence and consumer culture, and the conflicted relationship between Mexicans and foreigners. Casa Boker thrived as a Mexican business while its owners clung to their German identity, supporting the Germans in both world wars. Today, the family speaks German but considers itself Mexican. vs. outsider by demonstrating that one family could be commercial insiders and, at the same time, cultural outsiders. Because the Bokers saw themselves as entrepreneurs first and Germans second, Buchenau suggests that transnational theory, a framework previously used to illustrate the fluidity of national identity in poor immigrants, is the best way of describing this and other elite families of foreign origin. Não foram encontradas descrições de bibliotecas. |
Current DiscussionsNenhum(a)
Google Books — A carregar... GénerosSistema Decimal de Melvil (DDC)381.45683Social sciences Commerce, Communications, Transportation Commerce Specific products and servicesClassificação da Biblioteca do Congresso dos EUA (LCC)AvaliaçãoMédia: Sem avaliações.É você?Torne-se num Autor LibraryThing. |