Página InicialGruposDiscussãoMaisZeitgeist
Pesquisar O Sítio Web
Este sítio web usa «cookies» para fornecer os seus serviços, para melhorar o desempenho, para analítica e (se não estiver autenticado) para publicidade. Ao usar o LibraryThing está a reconhecer que leu e compreende os nossos Termos de Serviço e Política de Privacidade. A sua utilização deste sítio e serviços está sujeita a essas políticas e termos.

Resultados dos Livros Google

Carregue numa fotografia para ir para os Livros Google.

A carregar...

The Tipping Point: How Little Things Can Make a Big Difference (2000)

por Malcolm Gladwell

Outros autores: Ver a secção outros autores.

MembrosCríticasPopularidadeAvaliação médiaMenções
21,895330192 (3.83)231
Business. Sociology. Nonfiction. HTML:

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
"A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." ??Michael Lewis… (mais)

Adicionado recentemente por51homelibrary, kadlib, gabrielrondelli, jag6z34, sgfulton, EMSKavitsky, biblioteca privada, dchrun, jasonllester, georgiebhughes
Bibliotecas LegadasDavid Foster Wallace
A carregar...

Adira ao LibraryThing para descobrir se irá gostar deste livro.

Ainda não há conversas na Discussão sobre este livro.

» Ver também 231 menções

Inglês (320)  Francês (1)  Italiano (1)  Português (Brasil) (1)  Espanhol (1)  Dinamarquês (1)  Holandês (1)  Catalão (1)  Sueco (1)  Alemão (1)  Todas as línguas (329)
Mostrando 1-5 de 329 (seguinte | mostrar todos)
In "The Tipping Point," Malcolm Gladwell embarks on an intriguing journey to decipher the mechanics of what makes an idea or product go viral, drawing an innovative analogy to the way epidemics spread. Gladwell meticulously researches and presents the core elements that constitute the virality power of these phenomena.

Central to his thesis are three archetypal personalities that play pivotal roles in the diffusion of ideas: The Connector, The Maven, and The Salesman. These characters are not just theoretical constructs; Gladwell brings them to life by associating them with a mix of historical figures and everyday individuals, some of whom are personal acquaintances or subjects of his interviews. This approach adds a tangible, relatable dimension to his theory.

Gladwell doesn't stop at just the personalities; he delves deeper into the nuances of message transmission by dissecting the content and context of the messages themselves. This exploration provides a comprehensive understanding of the factors that enhance or hinder the spread of ideas.

The book culminates with an insightful discussion on the concepts of Isolation and Immunity, highlighting how the saturation of communication channels can impact the efficacy of viral ideas. Gladwell's observations here are particularly poignant in our increasingly connected world.

For readers familiar with Geoffrey Moore's "Crossing the Chasm," "The Tipping Point" offers a complementary perspective that is both enlightening and thought-provoking. Gladwell's work is not just a theoretical exploration; it's a revelation that sheds light on the subtle mechanics of social epidemics. It's a must-read for anyone interested in understanding the forces that shape trends and ideas in our society. ( )
  gabrielrondelli | Jun 2, 2024 |
Intéressant à titre de développement personnel ou collectif.
Cela montre qu'il y a possibilités de faire basculer l'histoire ou sa vie à partir d'événement à priorir peu significatif ( )
  HerveD | Mar 8, 2024 |
About a week later I honestly don't remember much about this book, which I think says a lot. It was an interesting analysis and I'm sure I'll come back to it, but I'm not decided on how widely it is applicable. Great for what it is, and not a difficult read. ( )
  caedocyon | Feb 23, 2024 |
A fun read, but a bit dated as it tries to explain how things go viral, but was written before the term "going viral' was coined. Heavy on interesting anecdotes, but the conclusions need to be taken with a grain of salt. ( )
  yaj70 | Jan 22, 2024 |
Great stuff if you're managing an ad campaign (if only I could figure out how to use it to get the Nitnat road paved). Otherwise, a bit too in depth for the layman. ( )
  BBrookes | Dec 5, 2023 |
Mostrando 1-5 de 329 (seguinte | mostrar todos)
I wish Malcolm Gladwell had chosen to use his considerable skills as a journalist to describe more examples of actual tipping points. In reaching instead for theory, he reaches well beyond where he, or anyone else, can safely travel.
 
What Mr. Gladwell has to say is instructive. If he hasn't got all the answers, he certainly offers a fresh way of looking at the problems.
 
Gladwell's narrative voice is so chummy and seductive, it's easy to get drawn into his worldview.
 
But still: $1 million ... Here's a tip: Don't believe the hype.
 
The Tipping Point: How Little Things Can Make a Big Difference is both interesting and engaging. It is a medicine chest of a book, full of seemingly unrelated concoctions, each available for strategic application to manipulate the equilibrium.
 

» Adicionar outros autores (4 possíveis)

Nome do autorPapelTipo de autorObra?Estado
Gladwell, MalcolmAutorautor principaltodas as ediçõesconfirmado
Gladwell, MalcolmNarradorautor secundárioalgumas ediçõesconfirmado
Sandin, GunnarTradutorautor secundárioalgumas ediçõesconfirmado
Tem de autenticar-se para poder editar dados do Conhecimento Comum.
Para mais ajuda veja a página de ajuda do Conhecimento Comum.
Título canónico
Título original
Títulos alternativos
Data da publicação original
Pessoas/Personagens
Locais importantes
Acontecimentos importantes
Filmes relacionados
Epígrafe
Dedicatória
Informação do Conhecimento Comum em inglês. Edite para a localizar na sua língua.
To my parents,
Joyce and Graham Gladwell
Primeiras palavras
Informação do Conhecimento Comum em inglês. Edite para a localizar na sua língua.
For Hush Puppies -- the classic American brushed-suede shoes with lightweight crepe sole -- the Tipping Point came somewhere between late 1994 and early 1995.
Citações
Últimas palavras
Informação do Conhecimento Comum em inglês. Edite para a localizar na sua língua.
(Carregue para mostrar. Atenção: Pode conter revelações sobre o enredo.)
Nota de desambiguação
Editores da Editora
Autores de citações elogiosas (normalmente na contracapa do livro)
Informação do Conhecimento Comum em inglês. Edite para a localizar na sua língua.
Língua original
Informação do Conhecimento Comum em inglês. Edite para a localizar na sua língua.
DDC/MDS canónico
LCC Canónico
Business. Sociology. Nonfiction. HTML:

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
"A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." ??Michael Lewis

Não foram encontradas descrições de bibliotecas.

Descrição do livro
Resumo Haiku

Current Discussions

Nenhum(a)

Capas populares

Ligações Rápidas

Avaliação

Média: (3.83)
0.5 5
1 63
1.5 12
2 257
2.5 43
3 1179
3.5 225
4 2081
4.5 136
5 1168

É você?

Torne-se num Autor LibraryThing.

 

Acerca | Contacto | LibraryThing.com | Privacidade/Termos | Ajuda/Perguntas Frequentes | Blogue | Loja | APIs | TinyCat | Bibliotecas Legadas | Primeiros Críticos | Conhecimento Comum | 208,369,129 livros! | Barra de topo: Sempre visível