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A carregar... The Tipping Point: How Little Things Can Make a Big Difference (original 2000; edição 2002)por Malcolm Gladwell (Autor)
Informação Sobre a ObraThe Tipping Point: How Little Things Can Make a Big Difference por Malcolm Gladwell (Author) (2000)
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I wish Malcolm Gladwell had chosen to use his considerable skills as a journalist to describe more examples of actual tipping points. In reaching instead for theory, he reaches well beyond where he, or anyone else, can safely travel. What Mr. Gladwell has to say is instructive. If he hasn't got all the answers, he certainly offers a fresh way of looking at the problems. Gladwell's narrative voice is so chummy and seductive, it's easy to get drawn into his worldview. But still: $1 million ... Here's a tip: Don't believe the hype. The Tipping Point: How Little Things Can Make a Big Difference is both interesting and engaging. It is a medicine chest of a book, full of seemingly unrelated concoctions, each available for strategic application to manipulate the equilibrium. Pertence à Série da EditoraEstá contido emÉ resumida emTem como suplementoTem um guia de estudo para estudantesDistinctionsNotable Lists
Referências a esta obra em recursos externos. Wikipédia em inglês (16)Business.
Sociology.
Nonfiction.
HTML: From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Não foram encontradas descrições de bibliotecas. |
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