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If You're Not Out Selling, You're Being Outsold (edição 1997)
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If You're Not Out Selling, You're Being Outsold por Michael St. Lawrence
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"If You're Not Out Selling, You're Being Outsold is more than a'how-to-sell' book. St. Lawrence and Johnson have approached theart of selling from a witty, entertaining, and inspirational view.The authors candidly recognize what ingredients are required forreaching success, and they have blueprinted a constructive approachthat can apply to anyone, whether they are contemplating enteringsales, or have made sales their career."--Nicholas D. WolkonskyDirector of Sales, High Volume Division, Western Region, ADTSecurity Services, Inc. "If You're Not Out Selling, You're Being Outsold is an inspiringbook written by two professionals who actually do sell. I found theprinciples and techniques easy to follow and implement. I am buyingcopies of this book for all my sales managers."--Robert CoakleyDivisional Director of Sales, Alamo Rent A Car, Inc. No matter what sort of business professional you are, you have tosell to succeed: make yourself heard, make your ideas known,convince others to act on them. No matter what you're selling, youneed confidence, energy, and, above all, a positive attitude. IfYou're Not Out Selling, You're Being Outsold shows you how toenergize your outlook, sell your ideas, produce top-quality work,and make others want to do business with you. This no-nonsenseguide: * Introduces OUTSELL, seven fundamental steps that will make yourcareer take off * Shows you how to develop and reach your goals * Offers insights from hundreds of the world's top businessprofessionals * Teaches you how to sell your ideas and get results * Helps you build enthusiasm, energy, a positive outlook, andconfidence * Concentrates on the skills and abilities you really need tosucceed Find the highest achievers in any industry and you'll find a legionof winners who know how to OUTSELL--whose drive, confidence, andpersuasiveness power them to the top and keep them there. To jointhis exclusive club, you don't need an Ivy League education or analphabet soup after your name, but you do need to understand thebasic principles, absorb the positive attitudes, and learn thefundamental skills you will find in this book. If You're Not Out Selling, You're Being Outsold is your roadmap tothe impact zone--that high-reward arena where ideas arecommunicated with power, accepted, and acted upon. Top salesprofessionals Michael St. Lawrence and Steve Johnson give you acrash course in OUTSELL, the seven business principles that willhelp you become stronger, more disciplined, more persuasive, and amagnet for opportunity. By following these principles, gleaned fromface-to-face interviews with hundreds of world-class outsellers,you'll learn to: * Sell your ideas and get results * Make others want to do business with you * Identify the practical skills you need and acquire them quickly * Develop a take-charge-now outlook. This book is for people who want to live competition and breathesuccess--now! No matter what you're selling--products, services,ideas, yourself--what you learn here will start producing resultsimmediately. And by applying these lessons every day, you'llachieve a lasting success that can only improve over time.
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