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The Space Merchants (S.F. MASTERWORKS) por…
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The Space Merchants (S.F. MASTERWORKS) (original 1953; edição 2003)

por Frederik Pohl (Autor)

Séries: Space merchants (1)

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1,719507,760 (3.77)74
In a vastly overpopulated near-future world, businesses have taken the place of governments and now hold all political power. States exist merely to ensure the survival of huge transnational corporations. Advertising has become hugely aggressive and boasts some of the world's most powerful executives. Through advertising, the public is constantly deluded into thinking that all the products on the market improve the quality of life. However, the most basic elements are incredibly scarce, including water and fuel. The planet Venus has just been visited and judged fit for human settlement, despite its inhospitable surface and climate; colonists would have to endure a harsh climate for many generations until the planet could be terraformed. Mitch Courtenay is a star-class copywriter in the Fowler Schocken advertising agency and has been assigned the ad campaign that would attract colonists to Venus, but a lot more is happening than he knows about. Mitch is soon thrown into a world of danger, mystery, and intrigue, where the people in his life are never quite what they seem, and his loyalties and core beliefs will be put to the test.… (mais)
Membro:Arrowgone
Título:The Space Merchants (S.F. MASTERWORKS)
Autores:Frederik Pohl (Autor)
Informação:Gateway (2003), Edition: New Ed, 192 pages
Colecções:A sua biblioteca
Avaliação:
Etiquetas:Nenhum(a)

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The Space Merchants por Frederik Pohl (1953)

  1. 10
    Jennifer Government por Max Barry (prezzey)
    prezzey: Two satirical takes on capitalism and consumerism in the future, a classic and a more recent work.
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When Advertising Rules the World

The dystopian satire The Space Merchants ranks as one of the best Science Fiction novels of all time, compared in importance to Brave New World by some critics for good reason. Pohl (1919-2013) and Kornbluth (1923-1958) present a plausible world of extreme consumerism in which the ne plus ultra profession is advertising, because of its power to convince consumers, the people, that they live in a Panglossian best of all possible worlds. It diverts their attention from reality, that they really live in a world plagued by overpopulation, environmental ruin, gross inequality, and scarcity of basic resources, a world in which corporations and wealth reign supreme. These themes remain with us to this day and though some have been mitigated all remain urgent issues worldwide.

Mitch Courtenay is a star-class copywriter at one of the most prominent and powerful ad agencies, Fowler Schocken. This puts him at the pinnacle of the agency and the corporate world that controls the U.S. (though he can only afford an apartment about the size of a closet). Through much skullduggery, the business process of the day, Fowler Schocken wins the right to colonize and then exploit the resources of Venus. Mitch gets the assignment of persuading consumers that Venus is a potential paradise, a place where they can have everything they can’t have on Earth. Mitch, though, faces two problems: his rivals within his own agency and a competing mega agency, and the desire to resume his relationship with Kathy before their one-year trial marriage contract expires. As Mitch ramps up the project and courts Kathy, he finds himself shanghaied, stripped of his identity and status, and shipped off to a food processing colony in Central America.

There he hooks up with the bane of the advertising and corporate elite, the consies. The consies, slag for conservationists, are an underground radical movement that stand in direct opposition to every thing the corporate elite promote. They seek a world with clean air and water and basic equality. He decides to join up as a ploy to get back to New York and reestablish himself at Fowler Schocken and take his revenge on his opponents. However, the table turns on him when he discovers that, among other things, Kathy is a leading consie and that the wedge between them has been his loyalty to a debased system. In the end, he wins back his leadership position and uses it to give Kathy what she most desires, the right to colonize Venus as a consie world. The novel concludes on Venus with their relationship restored, a new world growing, and Mitch as just an ordinary guy.

The pleasure of the novel isn’t so much the intrigue, of which there is plenty, but the graphic world portrayed by Pohl and Kornbluth, best epitomized by extreme branding and loyalty to brands and products like coffiest, a narcotic based version of coffee that like cigarettes addicts consumers from childhood to death. Even if you are not ordinarily a fan of the Science Fiction genre, you may enjoy the authors’ extrapolation of a consumerist society gone wild. ( )
1 vote write-review | Nov 4, 2021 |
A bit dated (despite it being the "Revised 21st century edition, which basically means mentions of Enron and AIG). I would have loved more context and less individual adventure stuff. A good and fun read though, even with all the loose ends. ( )
  SocProf9740 | Jul 11, 2021 |
I read this back in 2004. It was one of those scifi classics I had meant to read for a while. I finally got to it, and it was definitely worth it. As it often happens, the edition I have does not match the covers here, so I just picked one that looked nice. I got my copy second hand, a nice one with a nice cartoon-like character on the cover that looks like a very good ad man. Very appropriate. Overall, this is one to read, and it is still very relevant today. ( )
  bloodravenlib | Aug 17, 2020 |
There's talk these days of good retro-scifi, and in its own way I think this accidentally fits. Not because it's retro - it was written in its time - but because it has that perfect blend of 50's vernacular with future society problems. Pohl and Kornbluth took a stab at what the future would look like, and for all that they failed and missed with, they still managed to hit a few things dead on. A good read. ( )
  kodermike | Jul 31, 2020 |
  Albertos | Jul 3, 2020 |
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» Adicionar outros autores (96 possíveis)

Nome do autorPapelTipo de autorObra?Estado
Frederik Pohlautor principaltodas as ediçõescalculated
Kornbluth, C.M.autor principaltodas as ediçõesconfirmado
Bittner, DanNarradorautor secundárioalgumas ediçõesconfirmado
Negretti, AndreinaTradutorautor secundárioalgumas ediçõesconfirmado
Powers, Richard M.Cover Artistautor secundárioalgumas ediçõesconfirmado
Thole, KarelArtista da capaautor secundárioalgumas ediçõesconfirmado
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In a vastly overpopulated near-future world, businesses have taken the place of governments and now hold all political power. States exist merely to ensure the survival of huge transnational corporations. Advertising has become hugely aggressive and boasts some of the world's most powerful executives. Through advertising, the public is constantly deluded into thinking that all the products on the market improve the quality of life. However, the most basic elements are incredibly scarce, including water and fuel. The planet Venus has just been visited and judged fit for human settlement, despite its inhospitable surface and climate; colonists would have to endure a harsh climate for many generations until the planet could be terraformed. Mitch Courtenay is a star-class copywriter in the Fowler Schocken advertising agency and has been assigned the ad campaign that would attract colonists to Venus, but a lot more is happening than he knows about. Mitch is soon thrown into a world of danger, mystery, and intrigue, where the people in his life are never quite what they seem, and his loyalties and core beliefs will be put to the test.

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