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A carregar... dot.bomb: My Days and Nights at an Internet Goliath (2001)por J. David Kuo
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Adira ao LibraryThing para descobrir se irá gostar deste livro. Ainda não há conversas na Discussão sobre este livro. A fascinating inside story of a dotcom that grew and collapsed. Moreso as I lived through two similar companies during 2000-2001 - one failing and one succeeding. Sad to hear that the author died of a brain tumour in 2013. ( ) sem críticas | adicionar uma crítica
ValueAmerica.com was supposed to do for e-commerce what Wal-Mart did for retail - blow the competition out of the water. Entire multinational retail corporations were supposed to fall to the ultimate one-stop-shop on the web. Led by Craig Winn, a true marketing genius, the company was a dot-com pioneer backed by power players like Microsoft co-founder Paul Allen and FedEx chairman Fred Smith. But it didn't happen. In less than a year the share price had crashed and the company had haemorrhaged over $200 million. This is the inside story of e-commerce's greatest debacle to date - a cautionary tale of corporate over-reaching. Não foram encontradas descrições de bibliotecas. |
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Google Books — A carregar... GénerosSistema Decimal de Melvil (DDC)381.1Social sciences Commerce, Communications, Transportation Commerce Marketing channelsClassificação da Biblioteca do Congresso dos EUA (LCC)AvaliaçãoMédia:
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