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Rules For Revolutionaries (edição 1999)
por Guy Kawasaki (Autor)
Pormenores da obra
Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services por Guy Kawasaki
Referências a esta obra em recursos externos.
Wikipédia em inglês (1)
Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries. Create Like a God Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand. Command Like a King Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes). Work Like a Slave Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained. Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.
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Melvil Decimal System (DDC)658.575 — Technology and Application of Knowledge Management and auxiliary services Management Of Production Research And Development Product Development
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