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A carregar... Visual Thinking: for Design (Morgan Kaufmann Series in Interactive Technologies)por Colin Ware
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Adira ao LibraryThing para descobrir se irá gostar deste livro. Ainda não há conversas na Discussão sobre este livro. Visual Thinking for Design – Colin Ware Fascinating book on the science of vision and how it pertains to making graphics more quickly and easily grasped. I found the language rather academic and obfuscating, which was rather surprising considering the subject matter. There were a handful of proof reading errors. The ending became rather familiar in that the author appears to hold the same opinion as Kurweil – albeit in a roundabout way – that man’s intelligence is favorably enhance with technology. Quotes; “Good design is not about pictures versus words. The real issues are as follows. When are images most effective? When are words and other formal symbols most effective? If both images and words are used, how should they be combined?” It seems to me that there are many uses of slides and this only addresses the time when they are used in a presentation. And hasn’t Ware heard of incremental reveal? Certainly the bullets could be pulled up after the point is made. “PowerPoint slides are often poorly designed. In many cases people put far too many words on the slides, causing the viewer to read the slides rather than listen to the presenter. Words that match what the speaker is saying can be the worst of all. People will often read ahead and then mentally wander off as the speaker catches up. It is also a common mistake for the slide to contain a set of section “bullets” listing the main points. Generally these belong in the speaker’s notes, not on the screen. They also have the effect of weakening narrative tension because the viewer will look ahead and reason about the conclusion bullet long before the speaker gets there.” “Computer-based cognitive tools are developing with great speed in human society, far faster than the human brain can evolve. Any routine cognitive task that can be precisely described can be programmed and executed on a computer, or on millions of computers.” “Ultimately the science of perception must take design into account because the designed world is changing people’s thinking patterns. Real world cognition increasingly involves computer-based cognitive tools that are designed to support one mode of thinking or another. This cognitive support environment is developing and evolving from year to year in a process that is happening much faster than evolution. Designed tools can change how people think.” sem críticas | adicionar uma crítica
Increasingly, designers need to present information in ways that aid their audiences thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewers brain in much the same way that a hammer is an extension of the users hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques. Provides practical, task-oriented information for designers and software developers charged with design responsibilities. Includes hundreds of examples, many in the form of integrated text and full-color diagrams. Steeped in the principles of active vision, which views graphic designs as cognitive tools. Não foram encontradas descrições de bibliotecas. |
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Disappointingly blah graphic design and typography for the book itself, though that fault probably lies with the publisher. Unlike a Tufte book, it will not double as a work of art. ( )