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A carregar... The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! (1993)por Al Ries, Jack Trout (Autor)
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Adira ao LibraryThing para descobrir se irá gostar deste livro. Ainda não há conversas na Discussão sobre este livro. Good advice for any business person. Though not written with writers in mind, I was able to glean helpful information especially pertaining to my "brand". The book is older, so some of the examples are outdated, but they are still applicable, especially if you remember the products being used as examples. The guy was spot on when it came to what would go wrong with some of these companies. They are no longer around. If you're starting a business, read this book. sem críticas | adicionar uma crítica
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside. Não foram encontradas descrições de bibliotecas. |
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Google Books — A carregar... GénerosSistema Decimal de Melvil (DDC)658.8Technology Management and auxiliary services Management Of MarketingClassificação da Biblioteca do Congresso dos EUA (LCC)AvaliaçãoMédia:
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It underlines principles that underline anything related to persuasion and communication between people. Indispensable read for marketing, still enjoyable even for anyone else. ( )