Carregue numa fotografia para ir para os Livros Google.
A carregar... Breaking Up America: Advertisers and the New Media Worldpor Joseph Turow
Nenhum(a) A carregar...
Adira ao LibraryThing para descobrir se irá gostar deste livro. Ainda não há conversas na Discussão sobre este livro. Sem comentários sem críticas | adicionar uma crítica
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifestyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."-Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."-Randall Rothenberg, Atlantic Monthly Não foram encontradas descrições de bibliotecas. |
Current DiscussionsNenhum(a)
Google Books — A carregar... GénerosSistema Decimal de Melvil (DDC)659.1Technology Management and auxiliary services Advertising And Public Relations AdvertisingClassificação da Biblioteca do Congresso dos EUA (LCC)AvaliaçãoMédia:
É você?Torne-se num Autor LibraryThing. |