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Expanded Cinema (1970)

por Gene Youngblood

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Fiftieth anniversary reissue of the founding media studies book that helped establish media art as a cultural category.First published in 1970, Gene Youngblood’s influential Expanded Cinema was the first serious treatment of video, computers, and holography as cinematic technologies. Long considered the bible for media artists, Youngblood’s insider account of 1960s counterculture and the birth of cybernetics remains a mainstay reference in today’s hypermediated digital world. This fiftieth anniversary edition includes a new Introduction by the author that offers conceptual tools for understanding the sociocultural and sociopolitical realities of our present world.A unique eyewitness account of burgeoning experimental film and the birth of video art in the late 1960s, this far- ranging study traces the evolution of cinematic language to the end of fiction, drama, and realism. Vast in scope, its prescient formulations include “the paleocybernetic age,” “intermedia,” the “artist as design scientist,” the “artist as ecologist,” “synaesthetics and kinesthetics,” and “the technosphere: man/machine symbiosis.” Outstanding works are analyzed in detail. Methods of production are meticulously described, including interviews with artists and technologists of the period, such as Nam June Paik, Jordan Belson, Andy Warhol, Stan Brakhage, Carolee Schneemann, Stan VanDerBeek, Les Levine, and Frank Gillette. An inspiring Introduction by the celebrated polymath and designer R. Buckminster Fuller—a perfectly cut gem of countercultural thinking in itself—places Youngblood’s radical observations in comprehensive perspective.Providing an unparalleled historical documentation, Expanded Cinema clarifies a chapter of countercultural history that is still not fully represented in the arthistorical record half a century later. The book will also inspire the current generation of artists working in ever-newer expansions of the cinematic environment and will prove invaluable to all who are concerned with the technologies that are reshaping the nature of human communication.… (mais)
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This is visionary. Prophetic. Brilliant. Genius! &.. wishful thinking?! & I only see 2 editions listed here: the 1st paperback & the 1st hardback! That's a disgrace. Is this bk SO esoteric? Does it have SO little popular appeal? I reckon SO. It was published in 1970. I was living in Baltimore at the time & I heard a fair amt of references to it. This was probably b/c of Stan Vanderbeek's heading of the UMBC (University of Maryland, Baltimore County Campus) film & video department. It wdn't've been b/c of any insightful professors at MICA (Maryland Institute College of Art) where film & video weren't really looked upon as valid artforms yet!

Vanderbeek was a visionary (& a very nice guy) & he's in "Expanded Cinema". Rightfully so. At any rate, it was an influential bk to many a UMBC student & yet.. not THAT influential b/c I don't think most people 'got it'. I, on the other hand, think I 'got it'.. but I didn't READ IT until now! 39 yrs later! In other words, I feel like I was a natural youngun in this zeitgeist. &, thanks to the head of the film & video department of the Enoch Pratt Free Library, Helen Cyr, many of the works discussed in this bk were actually available FREE to be gotten out of the public library & projected. THANK YOU HELEN! I certainly appreciated this at the time but I appreciate it EVEN MORE NOW as a I realize how hard it must be to witness any of this work these days.

I actually got many of the works referenced in this bk out of the library & made very poor quality transfers of them for my own personal collection & I'm very glad I did! Since then, I've looked up many of the works online to see if they're available on DVD & the answer is generally NO. Or, if they are, I haven't found them. Now, of course, this cd be b/c the makers didn't want them available in a non-film medium. On the other hand, not having them available for easy home viewing is ironic insofar as much of the bk touchs on the very revolution of home viewing that has come into existence since the writing of "Expanded Cinema" - hence my calling it prophetic. Youngblood certainly nailed the coming of home movie theaters & the internet!

"Expanded Cinema" is a classic example of a bk I cd've marked up w/ things to reference & things to be inspired by on just about every page. Here's from Buckminster Fuller's Introduction, page 26:

"As yet preoccupied only with visible, static, newspicture views of superficial surfaces of people and things - with a one-millionth fraction of reality which it has cartooned in utter falsehood - society fails to realize that several hundred thousand radio or tv communications are at all times invisibly present everywhere around our planet. They permeate every room in every building passing right through walls and human tissue. That is to say that the stone walls and human tissue are invisible and nonexistent to the electro-magnetic wave reality. We only deceived ourselves into reflexing that the walls are solid. How do you see through your solid eyeglasses? They are not full of holes. They are aggregates of atoms as remote from one another as the stars. There's plenty of space for the waves of light to penetrate."

Fuller goes on to develop this vision to discuss thought transmission:

"It may well be that human eyes are just such infra-sized parabolic transceiver cups. It may be that our transceiver eyes adequately accommodate the extraordinarily low magnitude of energy propagating of the brain as electro-magnetic wave pattern oscillations to be picked up by others."

Keep that in mind the next time you look into someone else's eyes! In Youngblood's Preface he writes:

"We're in transition from the Industrial Age to the Cybernetic Age, characterized by many as the post-Industrial Age. But I've found the term Paleocybernetic valuable as a conceptual tool with which to grasp the significance of our present environment: combining the primitive potential associated with Paleolithic and the transcendental integrities of "practical utopianism" associated with Cybernetic."

Again in the Preface he makes the claim that with "Holographic Cinema" "we'll arrive at that point in the evolution of intelligence when the concept of reality no longer will exist." &, here, we enter the realm of what I'm calling "wishful thinking". Such "radical evolution" philosophizing runs as a strong current throughout the bk & I find it to be one of the most exciting things about it.. &, yet.. as a person immersed in such subjects who's grown into adulthood during the time of Youngblood's prophesies I find myself agreeing more w/ the cautionary tales of Jerry Mander's "Four Arguments for the Elimination of Televison" published only 8 yrs later: 'reality' may not have ceased to exist but people's grasp of it has probably been severely skewed by the 'revolutionary' potential of tv, eg. & where exactly IS this Holographic Cinema that Youngblood predicted wd be here by 1990? I've had a primitive hologram in my personal collection probably since the 1970s & "Virtual Reality" has come into existence but, & I think it's a shame, Hologram Cinema, as Youngblood explains it to be possible isn't exactly a common thing now is it?!

I was delighted to read on p65: "The artist is always an anarchist, a revolutionary, a creator of new worlds imperceptibly gaining on reality." I expected Youngblood to be a scholar but a scholar & an anarchist is better yet! On page 70 we read a quote from Susan Sontag: "If there is any 'knowledge' to be gained through art, it is the experience of the form or style of knowing the subject, rather than a knowledge of the subjects itself." & that seems to me to be the premise of Language Writing too. That wd've been cutting edge theory at the time & I probably wd've agreed w/ it somewhat if not entirely but now I'm more inclined to think that it's symptomatic of the creative person's rush to justify new forms more than something whose form necessarily holds water that we can actually drink. &, then, "Television Renders Cinema Obsolete as Communicator of Objective Reality": OI! Is this the bad influence of Marshall McLuhan?

"Television is the earth's superego." "Before television we saw little of the human condition. Now we see and hear it daily." Oh, yeah? &, now, w/ the internet that's even more 'true' - & still as 'false' as ever! For me, we just have more mediated perception of the "human condition" - wch isn't quite the same now is it? "We're in direct contact with the human condition; there's no longer any need to represent it through art. Not only does this release cinema; it virtually forces cinema to move beyond the objective human condition into newer extra-objective territory." &, this, in some sense is a main crux of the bk. & maybe it's wishful thinking. At any rate, if this has happened in the last 39 yrs I haven't noticed it!

"Syncretism is a total field of harmonic opposites in continual metamorphosis; this metamorphosis produces a sense of kinaesthesia that evokes in the inarticulate conscious of the viewer recognition of an overall pattern-event that is the film itself as well as the "subject" of the experience. Recognition of this pattern-event results in a state of oceanic consciousness. A mythopoeic reality is generated through post-stylization of unstylized reality."

Well sd! If ever there's been a consciousness-expansion-drug-use -combined-w/-Buddhist-philosophy statement regarding & defining EXPANDED CINEMA this may very well be it! & I agree w/ it (sortof)! But, as wonderful as the above may seem, it's probably of even less concern to the 'Average Joe' now than it was 39 yrs ago. The banal still rules as the people drudge thru their wage-slave & Christinanity & Islam mind-deadened existences. Oceanic Consciousness? I need a Coke!

Youngblood, in a section on Stan Brakhage, writes: "Superimposition is not used as an economical substitute for "parallel montage" - indicating simultaneous but spatially separate events - for spatio-temporal dimensions do not exist in the consciousness." &, then, "When you see the sun superimposed over a lovemaking scene, it's not an invitation to interpret a meaning such as cosmic regeneration or the smallness of man in the universe, but rather as an occasion to experience our own involuntary and inarticulate associations." Oh really? be that as it may, as a film & video maker myself, I think I can accurately attest that superimposition is often also just a gratuitous way of making movies denser w/o enriching them at all - overused by amateur experimenters in much the same way that echo is. It might've been thrilling to witness in 1959-1964 when Brakhage was making Dog Star Man, the film under discussion, but, IMO, it's largely an overused quickie mart cliché today.

Of course, "Stag Films" have been around since the birth of film PERIOD but Youngblood addresses the then fledgling existence of videotape 'porn': "Those of the old consciousness warn that although the videotape cartridge can be used to unite and elevate humanity, it can also "degrade" us by allowing unchecked manufacture and exchange of pornography. But the new consciousness regards this attitude itself as a degraded product of a culture without integrity, a culture perverse enough to imagine that love's body could somehow be degrading." Maybe "love's body" can't be "degrading" but, c'mon, Gene, we're talking SEX here - not LOVE. & SEX can be exploited ad nauseum by ruthless capitalist interests in ways that completely disembody it from any hope of LOVE.

"The hardware and software environment presently exists in which one can purchase films as easily as one purchases books or records. The video/film symbiosis accomplished in electron-beam recording results in the end of "movies" as social event and technical discipline. The decisive factor in the demise of cinema & TV as we've known them is the ability to choose information rather than being enslaved to mass broadcasting schedules or distribution patterns, restricted by both mode and (profit) motive." & that really was prophetic in 1970! After all, VHS tapes were far from common household items then! I didn't even know anyone w/ a VHS cartridge camcorder until 1981! & he was a technician. Alas, how many people take advantage of this ability to unleash themselves from the "mass broadcasting schedules or distribution patterns"? Not as many as I'd like to see!

"We're entering a mythic age of electronic realities that exist only on a metaphysical plane." Yeah, yeah, but people are still trapped in the same old, same old. "Through the hologram window we peer into a future world that defies the imagination, a world in which the real and the illusory are one, a world at once beautiful and terrifying. It is certain that holographic cinema and television will be common by the year 2000; but more probably this will take place within fifteen years from now." Whahappen? It's easy for me to pick on Youngblood in hindsight - all prophets are open to such - after all, I predicted that there wd HAVE TO BE A REVOLUTION in the United States by 1984 - it seemed so obvious that the Reagan yrs wd generate it! Instead, things got even worse w/ the subsequent Bush regimes. But Youngblood's prophesies were reasonable & highly intelligent at the time.

In conclusion, Youngblood writes: "Technology is the only thing that keeps man human." [..:] "We have no basis for postulating a "human nature" until there's no difference between the individual and the system. We cannot ask man to respect his environment until this difference is erased. This is anarchy: seeking a natural order. It is technoanarchy because it will be realized only through the instrumented and documented intellect that we call technology." Well.. can't say that I agree w/ that! I think technology is overemphasized. I'm much more interested in Fuller's Introduction-postulated thought transmissions through the eyes.

Regardless, this bk is a primary text growing out of the notion of "radical evolution". & I'm a staunch proponent of Radical Evolution. But I think we're as much in the era of the cycle of rot as we are in the cycle of growth. As my friend Hyla Willis & I recently discussed, the notion that radical evolution goes on forever into greater & greater highs of oceanic consciousness is as much a delusion of unlimited growth as the capitalist "American Dream" - it seems like great wishful thinking, like working toward the use of nanotechnology for 'immortality', but, more likely, those of us who've tried to live the dream will "live fast & die young" or only take baby steps not ultimately so differentiable from those of anyone else less spectacularly motivated. So be it. Youngblood is STILL a genius - & I don't say that lightly! ( )
  tENTATIVELY | Apr 3, 2022 |
The book is out of print. A pdf is available at Woody Vasulkas website for free. ( )
  hohlwelt | Mar 18, 2006 |
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Fiftieth anniversary reissue of the founding media studies book that helped establish media art as a cultural category.First published in 1970, Gene Youngblood’s influential Expanded Cinema was the first serious treatment of video, computers, and holography as cinematic technologies. Long considered the bible for media artists, Youngblood’s insider account of 1960s counterculture and the birth of cybernetics remains a mainstay reference in today’s hypermediated digital world. This fiftieth anniversary edition includes a new Introduction by the author that offers conceptual tools for understanding the sociocultural and sociopolitical realities of our present world.A unique eyewitness account of burgeoning experimental film and the birth of video art in the late 1960s, this far- ranging study traces the evolution of cinematic language to the end of fiction, drama, and realism. Vast in scope, its prescient formulations include “the paleocybernetic age,” “intermedia,” the “artist as design scientist,” the “artist as ecologist,” “synaesthetics and kinesthetics,” and “the technosphere: man/machine symbiosis.” Outstanding works are analyzed in detail. Methods of production are meticulously described, including interviews with artists and technologists of the period, such as Nam June Paik, Jordan Belson, Andy Warhol, Stan Brakhage, Carolee Schneemann, Stan VanDerBeek, Les Levine, and Frank Gillette. An inspiring Introduction by the celebrated polymath and designer R. Buckminster Fuller—a perfectly cut gem of countercultural thinking in itself—places Youngblood’s radical observations in comprehensive perspective.Providing an unparalleled historical documentation, Expanded Cinema clarifies a chapter of countercultural history that is still not fully represented in the arthistorical record half a century later. The book will also inspire the current generation of artists working in ever-newer expansions of the cinematic environment and will prove invaluable to all who are concerned with the technologies that are reshaping the nature of human communication.

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