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The Long Tail: Why the Future of Business Is Selling Less of More (2006)
por Chris Anderson
The long tail is an examination of the phenomenon Chris Anderson, the editor-in-chief of Wired magazine, first wrote about in the September 2004 issue in which he presented a powerful truth about the new economics of business in the digital age based on unlimited supply. This is a must-listen for anyone trying to position their companies for a 21st century marketplace, along with being a mind-expanding listen for consumers and producers alike.
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Melvil Decimal System (DDC)658.802 — Technology and Application of Knowledge Management and auxiliary services Management Of Marketing
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