This work asks why it is, in an age when spiritual values are to the fore, that the Christian Church fails to attract people who are willing to give almost any other religious experience a whirl, no matter how bizarre. This book demonstrates that in many places the Church is still clinging to an outdated world-view which neither reflects the Gospel nor responds to contemporary human values. Examining the way Jesus met people - affirming them, allowing them to be themselves and giving them the option of responding to him, this book suggests a new strategy for imaginative and effective evangelism.