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Playing to Win: 10 Steps to Achieving Your Goals (edição 2004)
por Karren Brady
Pormenores da obra
Playing to Win: 10 Steps to Achieving Your Goals por Karren Brady
Playing to Win is a handbook for women who want to besuccessful. Karren Brady did it. At 23 she took over as ManagingDirector of Birmingham City Football Club, becoming the youngestever female Managing Director of a UK PLC when it floated in 1997.Although the club was the "football equivalent of a rubbish dump"and women were barely even seen on the terraces in the early 90s,Karren Brady persuaded her backers to acquire the club andsingle-mindedly revolutionised it, clearing the debt, takingBirmingham City into the Premier League and transforming it into aviable business. How did she do it? How did a 23-year-old woman with littleprevious experience at this level of management walk into a man'sworld and achieve such success? In Playing to Win, shereveals her secrets and shares with other women the techniques theycan adopt to succeed in their own lives, on their own terms. Herten motivational rules are self-help classics: ambition,determination, courage, charm, hard work, attitude, humour,confidence, focus and communication. Playing to Win showswomen how to grow in each of these areas and achieve the successthey dream of. And like all great self-help, her principles applyacross all areas of experience - work and personal life. Playingto Win is a handbook for success in any situation. Moving from Karren's story, how she has transformed a businessand maintained a full and stable personal life, to achapter-by-chapter study of the ten principles successful womenneed to adopt, Playing to Win is essential reading for womenwho want to have it all.
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