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How is a book designed? What do book designers think about as they turn manuscripts into printed books? In this unique and appealing volume, the award-winning book designer Richard Hendel and eight other talented book designers discuss their approaches and working methods. They consider the problems posed by a wide range of projects--selection of a book's size and shape, choice of typeface for text and display, arrangement of type on the page, and determination of typographic details for all parts of the book within manufacturing and budget limitations. As omnipresent as books are, few readers are aware of the "invisible" craft of book designing. The task a book designer faces is different from that faced by other designers. The challenge, says Hendel, isn't to create something different or pretty or clever but to discover how to best serve the author's words. Hendel does not espouse a single philosophy of design or offer a set of instructions; he shows that there are many ways to design a book. In detailed descriptions of the creative process, Hendel and the eight other designers, who represent extensive experience in trade and scholarly publishing in the United States and Great Britain, show how they achieve the most effective visual presentation of words, offering many examples to illustrate their choices. Written not only for seasoned and novice book designers, this book will fascinate others in publishing as well as all readers and authors who are curious to know how books end up looking the way they do.… (mais)
Hendel presents a lovely (and well-designed) array of perspectives on book interior design, but not until after he gives his own opinions for a few significant chapters. This was a good makeshift entry point to book design. It was like hearing several respected experts argue with each other in raised voices about process, which I will always pull out popcorn for, no matter what the discipline of the experts. The American/British design break, the early transition to computer design, and the strong feelings about running head size were the highlights that seemed to weave through each designer's chapter.
"Many American books seem overdesigned. Many British books look as though they've never been touched by a designer." -Virginia Tan ( )
Informação do Conhecimento Comum em inglês.Edite para a localizar na sua língua.
Just because something is legible doesn't mean it communicates; it could be communicating completely the wrong thing. Some traditional book titles, encyclopedias, or many books that young people wouldn't want to pick up, could be made more appealing. It is mostly a problem of publications sending the wrong message or not a strong enough message. You may be legible, but what is the emotion contained in the message?
--David Carson
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Informação do Conhecimento Comum em inglês.Edite para a localizar na sua língua.
The design of everyday things is often invisible. Until the look of something becomes radically different from what we expect, we rarely think about its appearance.
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How is a book designed? What do book designers think about as they turn manuscripts into printed books? In this unique and appealing volume, the award-winning book designer Richard Hendel and eight other talented book designers discuss their approaches and working methods. They consider the problems posed by a wide range of projects--selection of a book's size and shape, choice of typeface for text and display, arrangement of type on the page, and determination of typographic details for all parts of the book within manufacturing and budget limitations. As omnipresent as books are, few readers are aware of the "invisible" craft of book designing. The task a book designer faces is different from that faced by other designers. The challenge, says Hendel, isn't to create something different or pretty or clever but to discover how to best serve the author's words. Hendel does not espouse a single philosophy of design or offer a set of instructions; he shows that there are many ways to design a book. In detailed descriptions of the creative process, Hendel and the eight other designers, who represent extensive experience in trade and scholarly publishing in the United States and Great Britain, show how they achieve the most effective visual presentation of words, offering many examples to illustrate their choices. Written not only for seasoned and novice book designers, this book will fascinate others in publishing as well as all readers and authors who are curious to know how books end up looking the way they do.
"Many American books seem overdesigned. Many British books look as though they've never been touched by a designer." -Virginia Tan ( )