In the 1960s, the Republican party won over a crucial demographic: white male voters, and the game was changed for both parties.The Neglected Voter explains how Republicans came to dominate the White House and what Democrats can do to continue their efforts to turn the Red tide. Equipped with rare access to exit polls, exclusive interviews and unprecedented research data, Kuhn examines the role of gender and racial identity and each party's gains and losses through the social changes of the last fifty years.