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Paul Rand (2020)

por Steven Heller

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Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to major companies including IBM, Oliveti and Ford, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. Rand's career spanned almost seven decades and numerous chapters of design history. Rand's own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University, contributes a foreword; George Lois, one of the most eminent figures in advertising and a follower of Rand, writes an inspiring introduction; and Jessica Helfand, one of Rand's former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay.… (mais)
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Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language.
  petervanbeveren | Dec 21, 2019 |
Reading up on the masters is a must in the design field just as much as in the fine arts, and Paul Rand is one giant whose meteoritic career, 10 years after his passing, is still a presence and inspiration to designers worldwide. Rand was a natural designer, self-trained thanks to an innate understanding of all aspects of the field. Uncertainty seems to have been absent from his life, and he dealt with clients accordingly, not that they ever regretted yielding to his ideas. We can't all follow his example, but taking a leaf out of his book (or this book, for that matter) paid off on more than one occasion. Heller's biography has that quality: to cover all aspects of Rand's professional life. It offers a substantial amount of text, but an even greater abundance of pictures of the designer's work. From work habits to design philosophies to teaching method, it's all covered in this "concisely informative and deeply informed profesisonal appreciation" (to quote the New York Times.) ( )
  joumanamedlej | Sep 18, 2007 |
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Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to major companies including IBM, Oliveti and Ford, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. Rand's career spanned almost seven decades and numerous chapters of design history. Rand's own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University, contributes a foreword; George Lois, one of the most eminent figures in advertising and a follower of Rand, writes an inspiring introduction; and Jessica Helfand, one of Rand's former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay.

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