Written by internationally-recognized Webmasters, this second edition of the best-selling book acts as a hands-on guide to successfully bringing your business to a world-wide audience on the Web. Every aspect is covered-from choosing hardware and a service provider to planning the site, advertising, taking orders, and collecting the cash!-- Provides practical advice from proven experts in the field-- Covers new trends and technologies, including paid advertising, Java, VRML, and more-- Separates the hype from the real, usable solutions and shows how to implement them into a business