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The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business

por Jerry Wind, Colin Crook

Outros autores: Robert Gunther

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1881144,619 (4.21)1
This book is about getting better at making sense of the world...so you can make decisions that respond to reality , not some obsolete model of reality. Drawing on the latest neuroscientific research and their experience with corporate transformations, Jerry Wind and Colin Crook explain how your mental models stand between you and reality, distorting all your perceptions...and how they create both limits and opportunities . You'll learn how to develop new ways of seeing...how to keep your mental models fresh and relevant...when to change to a new model...how to build a portfolio of models...and improving your models through constant experimentation. Better mental models = smarter decisions Understand what's real , so you can act on it How people get "stuck," and what to do about it How obsolete mental models keep you from making changes The neuroscience of mental models What scientists can teach us about perceptionand reality Creating new models Practical ways to see things in new ways fast "Wind and Crook have written a marvelous book that can teach you how to think more effectively in personal and business settings. Read it and learn!" Drea Zigarmi Author of The Leader Inside: Learning Enough About Yourself To Lead Others and co-author of Leadership and the One Minute Manager "We like to say, 'See it with your mind's eye.' Wind and Crook show us that our mind is our eye. What we think is what we see, and what we see directs how we act. Not only do the authors make this paradigm clear, but they offer concrete and practical ways to change our mind's eye and as a consequence change our actions and the results we get. The value of that is hard to top." J. Stewart Black, Ph.D. co-author of Leading Strategic Change and Professor, University of Michigan Business School "I have been trying to explain why Japan has fallen into a pitfall and cannot come out of even the simplest problems. One can call it an innovators dilemma, but that does not solve the problem. This book suggests we have to go back to the basics of reviewing our underlying 'mental models' now and then, and only then, have to construct a new model, perhaps plural, and move onto exploring the new terrain." Kenichi Ohmae Author of the international bestseller, The Borderless World "While most of us may recognize that the world we respond to is more in our mind than in any physical reality, often we don't have a clue why this is so. This very important book clearly explains how our ...… (mais)
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Challenge Your Mental Models

Who says I am not capable of change?

When I first say this book I was turned off by what I perceived as its “positive thinking power” approach. I am glad I did not stop there. A careful reading revealed the book to contain a systematic process which helps define the importance of mental models, assess their relevance and steps for action.

The authors propose a four step process for assessing and changing your models.

1. Recognize the power and limits of mental models.
2. Test the relevance of your models against the changing environment, generate new models and develop an integrated portfolio.
3. Overcome change inhibitors by reshaping infrastructure and thinking.
4. Transform your world by quick action. Continuously experiment, assess and strengthen your models.

This fourth point, the authors say, is accomplished by “zooming in” and “zooming out.” Zooming in is a process that involves focusing of a situation’s details without being over whelmed by them. The process includes these approaches:

1. Engage in rigorous analysis. Pay attention to outliers and inconsistencies.
2. Categorize and Prioritize. Categorize by similarity, common fate and continuation.
3. Avoid Paralysis caused by too broad a focus.

Zooming out allows you to look at the big picture. It is accomplished by:

1. Recognizing the limits of your vision field.
2. Avoid Cognitive fixation.
3. Appreciate the context.
4. Create time for reflection.
5. Use many approaches.
6. Collaborate.

The models you adopt shape your approach to life. The dot-bomb bubble provides interesting lessons, the authors say.

1. Understand your models.
2. Know when to change. Do not get swept away with fads.
3. Recognize that paradigm shifts are a two-way street. Old models have value in an e-commerce world.
4. Develop a new way to see and perceive.
5. Mine nuggets of sense from streams of complexity.
6. Experiment.
7. Bridge disconnects.
8. Examine your infrastructure.
9. Trust your intuition – but have the courage to challenge it.

To change your world, you have to change your thinking. This book is a thoughtful, systematic approach expanding your personal and business opportunities. ( )
  PointedPundit | Mar 31, 2008 |
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Jerry Windautor principaltodas as ediçõescalculado
Crook, Colinautor principaltodas as ediçõesconfirmado
Gunther, Robertautor secundáriotodas as ediçõesconfirmado
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This book is about getting better at making sense of the world...so you can make decisions that respond to reality , not some obsolete model of reality. Drawing on the latest neuroscientific research and their experience with corporate transformations, Jerry Wind and Colin Crook explain how your mental models stand between you and reality, distorting all your perceptions...and how they create both limits and opportunities . You'll learn how to develop new ways of seeing...how to keep your mental models fresh and relevant...when to change to a new model...how to build a portfolio of models...and improving your models through constant experimentation. Better mental models = smarter decisions Understand what's real , so you can act on it How people get "stuck," and what to do about it How obsolete mental models keep you from making changes The neuroscience of mental models What scientists can teach us about perceptionand reality Creating new models Practical ways to see things in new ways fast "Wind and Crook have written a marvelous book that can teach you how to think more effectively in personal and business settings. Read it and learn!" Drea Zigarmi Author of The Leader Inside: Learning Enough About Yourself To Lead Others and co-author of Leadership and the One Minute Manager "We like to say, 'See it with your mind's eye.' Wind and Crook show us that our mind is our eye. What we think is what we see, and what we see directs how we act. Not only do the authors make this paradigm clear, but they offer concrete and practical ways to change our mind's eye and as a consequence change our actions and the results we get. The value of that is hard to top." J. Stewart Black, Ph.D. co-author of Leading Strategic Change and Professor, University of Michigan Business School "I have been trying to explain why Japan has fallen into a pitfall and cannot come out of even the simplest problems. One can call it an innovators dilemma, but that does not solve the problem. This book suggests we have to go back to the basics of reviewing our underlying 'mental models' now and then, and only then, have to construct a new model, perhaps plural, and move onto exploring the new terrain." Kenichi Ohmae Author of the international bestseller, The Borderless World "While most of us may recognize that the world we respond to is more in our mind than in any physical reality, often we don't have a clue why this is so. This very important book clearly explains how our ...

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