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Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company

por Seth Godin

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It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Most of us view change as a threat, and survival as the goal. Yet we work too hard to consider just getting by as our primary goal. In Survival Is Not Enough, bestselling author Seth Godin provides a groundbreaking new way to organize companies to thrive during times of change. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species. Darwin was right. Evolution is a fundamental force of nature, and Godin demonstrates how this force can be unleashed in any organization. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to "zoom" (embrace change without pain), it is much more likely to evolve. And a company that evolves can become ever more profitable. Whether the market is up or down, whether technology is hot or not, in all industries, from retail to tech to restaurants, the organic approach to organizations described in this book will always outperform the competition. As long as our world is unstable, evolving businesses will win.… (mais)
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How to apply evolution theory to managing at the ceo level, including a detailed analogy between genes and memes. Nice try, but just not theoretical enough. ( )
  johnclaydon | Jan 8, 2011 |
I think this is a solid Godin book. His insight is always beneficial to me. The insight on Corporate evolution is very interesting. I recommend. ( )
  markdeo | Apr 9, 2009 |
My first out-and-out business/self-improvement book.

I like Seth Godin's enthusiasm. He talks about the same books and authors that I've been reading lately, and its good to hear some practical applications of their writing. ( )
  dvf1976 | Apr 23, 2008 |
"Some Questions:
Why is Charles Darwin writing the foreword for a business book?
Am I going to get laid off?
When is everything going to get back to normal?
Why is there a little z on the bottom of this guy's resume?
If management is so smart, why do so many of the most-admired companies soon get into trouble?
Is the new economy gone forever?
Does work have to be this stressful?
What's the next big thing? Does it matter?
Why do human beings have such big brains?
Is there an alternative to reengineering again?
If firing just one person could save my company from big layoffs later, why don't we do it?
Do some companies deserve to die?"
  rajendran | Jun 25, 2006 |
Very entertaining. Good insight into evolutionary biology. Learn to focus on the small changes. I recommend. ( )
  markdeo |
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It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Most of us view change as a threat, and survival as the goal. Yet we work too hard to consider just getting by as our primary goal. In Survival Is Not Enough, bestselling author Seth Godin provides a groundbreaking new way to organize companies to thrive during times of change. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species. Darwin was right. Evolution is a fundamental force of nature, and Godin demonstrates how this force can be unleashed in any organization. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to "zoom" (embrace change without pain), it is much more likely to evolve. And a company that evolves can become ever more profitable. Whether the market is up or down, whether technology is hot or not, in all industries, from retail to tech to restaurants, the organic approach to organizations described in this book will always outperform the competition. As long as our world is unstable, evolving businesses will win.

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