"Inside account of the turbulent and colorful history of one of the most significant publications of our time. From its beginnings in 1967 as a magazine that captured the spirit of the new, anarchic youth culture, to its sponsorship of some of the most brilliant talents of that generation, to its current incarnation as a glossy forum for pop stars, Rolling Stone has always been the story of its manic, maniacal founder, Jann Wenner ... draws a ... portrait of this colorful, complicated man, following him from the periphery of the Berkeley music scene in the early sixties to his eventual emergence as a notoriously manipulativem media-conscious press baron and power broker. Along the way we meet the writers, photographers, musicians, politicos, and assorted lunatics who were an essential part of creating the Rolling Stone legend"--Publisher's description.