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A carregar... Focus Groups as Qualitative Research (Qualitative Research Methods) (edição 1996)por David L. Morgan (Autor)
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Adira ao LibraryThing para descobrir se irá gostar deste livro. Ainda não há conversas na Discussão sobre este livro. Useful theoretical grounding in focus group as a qualitative data collection method. There are also concrete practical considerations, but be aware that they, and the book in general, are geared towards social sciences research rather than market research. ( ) sem críticas | adicionar uma crítica
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The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists. Não foram encontradas descrições de bibliotecas. |
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Google Books — A carregar... GénerosSistema Decimal de Melvil (DDC)300.723Social sciences Social Sciences; Sociology and anthropology Social sciences Education And Research Social sciences--research Social sciences--descriptive researchClassificação da Biblioteca do Congresso dos EUA (LCC)AvaliaçãoMédia:
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