This is a two-year-old tech book and thus is already somewhat out of date. Even so, reading it exhausted me. Social marketing seems like a chore to me, and an intrusive one at that. I'm on twitter and I follow some writers, most of whom have interesting things to say. I used to follow some other beaders, but like me, they would tweet such riveting things as "Made 2 inches of progress today, yay!" or "Made old pattern in new color, click to see!" and I'd have to rush off for a restorative coffee. So maybe social media is not one-size-fits-all. Or maybe I'm a Luddite. But the people I like best on the social media sites I frequent aren't pimping anything.

Either way, the book was quite interesting. Informative, opinionated and not so out of date that it doesn't make sense. ( )